WHL and Aaron's Announce Strategic Partnership
Published on February 23, 2012 under Western Hockey League (WHL) News Release
Calgary, AB - The Western Hockey League in association with Aaron's Inc. is proud to announce the launch of a new strategic partnership that includes in venue programming across several Canadian & American WHL Markets along with brand integration across various WHL broadcast, online and print properties during the 2011-12 season.
As a proud fan & sponsor of the WHL, Aaron's will be activating across 15 WHL Markets this season with Aaron's gift card nights designed to connect local Aaron's stores with junior hockey fans across Western Canada & the United States in a creative manner. With the goal of engaging local associates Aaron's will also be leveraging their WHL partnership with a ticket bank that will provide access to WHL game tickets across various communities. Aaron's will also be offering exclusive discounts & promotional offers throughout the season via several broadcast, online & print properties in support of this grassroots sponsorship.
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"On behalf of the Western Hockey League we are very excited to welcome Aaron's as an Official Partner of our League" said WHL Commissioner Ron Robison. "As organizations based on the pillars of excellence, quality & community we look forward to collaborating with Aaron's on this exciting new partnership"
"We are thrilled to be a partner with the WHL this year." Stated Ken Butler, Chief Operating Officer, Aaron's, Inc. "As Aaron's expands across Canada we were looking for a partner that will allow us to showcase our brand nationally in a fun and exciting way. There is nothing more fun and exciting than hockey so it was a natural fit. We look forward to being a part of the action this season and hope WHL fans will consider Aaron's when they need brand new, name brand furniture, electronics, appliances and computers."
Aaron's becomes the Official Furniture, Appliances & Electronic Retailer of the WHL. Look for Aaron's presence in WHL arenas throughout the 2011-12 season.
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