TUMS Returns for another CFL Season
Published on May 8, 2009 under Canadian Football League (CFL) News Release
Toronto, ON - (May 8, 2009) - The Canadian Football League (CFL) is proud to announce that one of its longest-standing partners, TUMS, a division of GlaxoSmithKline, is returning for another CFL season.
Through the partnership, TUMS continues to be the "Official Upset Stomach Remedy" of the CFL and will engage CFL fans through consumer promotions and product sampling in-stadium throughout the playoffs and at the 97th Grey Cup on Sunday, November 29 in Calgary.
TUMS also receives advertising on the league's premier websites CFL.ca, LCF.ca, GreyCup.CFL.ca and CoupeGrey.LCF.ca which attracted more than 3.27 million unique visitors in 2008.
"We are very pleased that TUMS and the CFL will continue to benefit from this partnership, especially during these tough economic times," said CFL Commissioner Mark Cohon. "For sponsorship properties like our league, it's all about offering great value and authenticity to our partners, and that's exactly what we are doing."
TUMS original partnership with the CFL began in the 2004 season.
Canadian Football League Stories from May 8, 2009
- Cats Sign Four From Florida Camp - Hamilton Tiger-Cats
- Stamps ink three from 2008 draft class - Calgary Stampeders
- TUMS Returns for another CFL Season - CFL
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