Toronto Lynx announce online shopping cart
January 27, 2004 - USL First Division (USL-1)
Toronto Lynx News Release
Tuesday, January 27, 2004 (TORONTO, ON) â The Toronto Lynx are pleased to announce their Online Shopping Cart in partnership with their Equipment Sponsor, Inaria and C3 Online Marketing Solutions, a premier online promotions company.
Inaria committed to sponsoring the Toronto Lynx in 2003 as part of a 3-year agreement with the club. Saverio Michielli, the Director of Sales and Marketing for Inaria, is excited to be able to support Toronto's First team along with the Toronto Lynx Premier Soccer Academy and the Toronto Lynx Junior teams. Inaria was able to grow their establishment through the sponsorships of many youth soccer clubs throughout Ontario.
C3 Online Marketing Solutions partnered with the Toronto Lynx in 2003 to provide online ticket promotions, camp promotions and contests for Lynx fans which has been expanded this season to include newsletters and the online shopping cart. Terry Ham, the president and founder of C3, looks forward to growing their partnership with the Toronto Lynx. C3 already has large presence in pro sports with partnerships such as the Toronto Maple Leafs, the Raptors and the Vancouver Canucks and have plans for expanding their services to other sports franchises throughout North America. The Lynx partnership is an excellent prototype of their dynamic sports team manager portals which they make available to mid size sports organizations.
For the first time, Lynx fans may be able to purchase a greater array of Lynx merchandise items online, manufactured by Inaria, which includes: 2004 official Lynx jersey, golf shirt, training top, bucket hat, twill cap, hooded sweatshirt, zip sweat top, fleece pullover, t-shirt and rain jacket at very reasonable prices.
Nicole Hartrell, the Chief Operating Officer for the club, states that, "This service has been a long time coming for Lynx fans. We are thrilled to be able to provide a variety of high quality Inaria merchandise in a cost effective manner for fans". Fans can access the online shopping cart by visiting www.lynxsoccer.com.
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