Soul Names McMaster & Associates as Creative Agency
November 2, 2010 - Arena Football League (AFL)
Philadelphia Soul News Release
PHILADELPHIA (November 2, 2010) - The Philadelphia Soul and McMaster & Associates have announced a marketing and advertising partnership where the agency will serve as the creative agency of record for the Arena Football League franchise.
McMaster & Associates' duties will include: the development of a marketing theme for the upcoming 2011 season, all creative and production such as radio, television and print ads, tickets, pocket schedules, program guides and billboards.
"Working with Jim and McMaster & Associates feels more like they are part of our every day staff opposed to working with an agency," said Philadelphia Soul Vice President/COO John Adams. "With their intimate involvement and fresh ideas, I couldn't be more excited to work with them this season."
"We are excited to be partnering with a vibrant organization like the Philadelphia Soul," said McMaster & Associates principal owner, James McMaster. "Through the resources of our talented staff, we can help them bring the brand of the Soul back to the hearts and minds of the people of Philadelphia."
McMaster has nearly 25 years of experience in the Greater Philadelphia region's advertising industry. Prior to starting his namesake agency in 2009, he was vice president and director of new business development for the BC Group in Harleysville, Pa.
Arena Football League Stories from November 2, 2010
- Pittsburgh Power Signs 15 Players including Pittsburgh Native and Penn State Star Anthony Morelli - Pittsburgh Power
- Soul Names McMaster & Associates as Creative Agency - Philadelphia Soul
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