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RSL Foundation and Broadway Media Group Launch "Feeding Our Frontline" Community Fund

April 1, 2020 - National Women's Soccer League (NWSL) - Utah Royals FC News Release

Salt Lake City, Utah - The RSL Foundation and Broadway Media Group have teamed up to establish the Feeding Our Frontline community fund to help provide free meals at hospitals for caregivers working tirelessly to protect our communities during the COVID-19 pandemic.

Through the joint efforts of the two organizations - both owned by Dell Loy Hansen - the goal is to feed frontline caregivers, providing immediate support and relief to their personal costs. Every dollar donated will go directly to the Steward Health Care, Intermountain Healthcare, University of Utah Hospital and MountainStar Healthcare systems to purchase meals for caregivers, with the RSL Foundation pledging to match the first $25,000.

Donations can be made by visiting RSL.com/donate.

"Watching how this pandemic is affecting caregivers across the country, we wanted to have a program in place that responds to the immediate needs of the frontline hospital workers" Executive Director of the RSL Foundation Mary VanMinde said. "The Feeding Our Frontline program raises dollars for hospitals statewide, to provide free meals for Utah caregivers. After surveying hospitals, we found each had a different approach to provide meals for their workers. This program is designed to be adaptable for each hospital. We built this program to help in this unprecedented crisis and we like the trickle-down effect that could help local restaurants. Hopefully this program will give our incredible frontline caregivers the ability to keep their focus on healthcare while we provide dollars for flexible options for food. Keeping them fed and safe is of huge importance."

The program is designed to flexible in adapting to each hospital's needs. Funds may be used to provide free cafeteria meals to caregivers, provide a take-home meal and/or order takeout from local restaurants.

"The one thing that all of our employees, listeners and corporate partners are asking us is, 'How do we help?'" President of Broadway Media Group Kayvon Motiee said. "We are humbled to be able to use our radio stations, digital billboard flips, social media platforms and multiple databases to share this powerful program to the giving people of Utah so they can help these heroes on the front line of this pandemic."

Donations will be distributed at least once per week to Steward Health Care, Intermountain Healthcare, University of Utah Hospital and MountainStar Healthcare systems for the ongoing support of Feeding Our Frontlines.

"The depth of this donation goes far beyond the financial donation. The support this gives to our providers and staff allows them to stay focused, strong and able to care for those most in need during this pandemic. We are proud to have a relationship with Real Salt Lake," Steward Health Care Western Region President Brian Dunn said.

"Character and caring are made clear in challenging times. As our Intermountain caregivers work to combat this health crisis, the RSL family was among the first to reach out and say 'We want to help. Let us help,'" Intermountain Foundation Senior Vice President and Chief Development Officer David Flood said.


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