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USL1 Rochester Rhinos

Rochester Rhinos Documentary Series Announced

June 24, 2021 - United Soccer League One (USL1)
Rochester Rhinos News Release


LOS ANGELES - Love Productions USA, which develops and produces addictive unscripted competition formats and award-winning documentary series, announced today that it has closed a deal to produce a new series that follows the rebuilding of America's perennial underdog soccer team, The Rochester Rhinos, with newly announced co-owners--global soccer phenom Jamie Vardy and David and Wendy Dworkin, who are part-owners of the Sacramento Kings. The series will be executive produced by the same producers of several popular Netflix docuseries, including the Emmy Award®-winning "Last Chance U" and "Cricket Fever: Mumbai Indians," as well as Amazon's documentary about the captain of Spain's Real Madrid soccer team, Sergio Ramos.

With unfettered access to management, the coaching team, the owners, players, backroom staff, and more, the documentary series will chart the exciting and dramatic rebirth of the Rochester Rhinos, a club that has struggled to find itself and establish a winning streak but is anticipating a turnaround with new ownership under Vardy and the Dworkins. As part of the club's turnaround, the Rhinos will undergo a rebrand and return to action in 2022.

"Jamie Vardy famously went from working on a factory floor to winning the Premier League title with Leicester City when they were a 5000-1 shot, so as far as underdog stories go, viewers of this series can expect an exciting and entertaining ride," said Joe LaBracio and Al Edgington, Co-Presidents of Love Productions USA and Executive Producers of "Rhino Reboot." "We have a lot of experience capturing the behind-the-scenes action, drama and ecstasy that goes into preparing a sports team for a winning season. David and Wendy are experienced franchise owners and know a winning opportunity when they spot it, and Jamie is the epitome of why we love sports--an underdog who continues to demonstrate that if you set goals and work hard, you can achieve greatness."

Vardy added: "We are really looking forward to working with Al and Joe at Love Productions and for them to capture the exciting journey ahead with the Rhinos!"

The series will document the growth of the franchise as Vardy and the Dworkins fill senior roles at the club, including identifying a head coach and chief business officer, source talented young local players who haven't yet played at the competitive level, and try to build a team both on and off the pitch.

"Rhino Reboot" is produced by Love Productions USA. Executive producers are Joe LaBracio ("Last Chance U"; "Cricket Fever: Mumbai Indians"), Al Edgington ("Cricket Fever: Mumbai Indians"; "Amazing Race"), Richard McKerrow ("The Great British Bake Off"; "The Great Pottery Throw Down"), Simon Egan ("The King's Speech"; "Titanic: Case Closed"), Olwyn Silvester ("David Attenborough's First Life"; "Dateline Jerusalem"), and Adrian Butchart ("Goal!"; "Goal 2").

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