Phantoms 2008-09 Marketing Campaign Honors The Past
Published on August 21, 2008 under American Hockey League (AHL)
Adirondack Phantoms News Release
PHILADELPHIA - The Philadelphia Phantoms today unveiled their marketing look for the 2008-09 season with a "refresh" of the team's website at www.phantomshockey.com.
Designed by the 3601 Creative Group, the 2008-09 Phantoms marketing look honors the past of the Phantoms and their home, the Wachovia Spectrum, which will close following the 2008-09 season. The Spectrum itself is a central figure of the campaign, and its lighting treatment along with the parchment-type background combines to give the treatment an older feel. The commemorative logo marking the final season of the Spectrum is also integrated into all aspects of the look.
At phantomshockey.com, the main portion of the treatment on the site is centered on the masthead. It is a Flash-oriented animated piece that begins with a slideshow of great moments in the history of the Phantoms and the Spectrum before settling into a version of the marketing look that surrounds the building with searchlights and an animated flag.
On printed materials, the campaign is similar except it incorporates still photos of promising Flyers prospects currently playing for the Phantoms in the foreground, while the background is accented by a faded photo of Mike Richards in a representation of all former Phantoms who have gone on to greatness with the Philadelphia Flyers. A sample of the treatment can be found at Phantomshockey.com as well.
In addition to the refreshed look, phantomshockey.com has also launched improved player profile pages, reachable by clicking the "Player Guides" link on the homepage. These pages provide large action shots and expanded biographical information on each Phantoms player. Over the course of training camp and the season, the pages will become landing sites for all material posted about the player in question, whether it be postgame audio/video, action shots, still photos, or other items of interest about the player.
Season tickets and game plans are now available for the historic last season at the Wachovia Spectrum. The best way to guarantee the same great seat to all the big rivalry games, great theme nights and the Spectrum's final hockey game is through a Phantoms season ticket or game plan package. Prices start at just $60 and include a long list of exclusive behind-the- scenes benefits! For more information on how you can be there for the last season or to make a deposit, call the Phantoms at 215-465-4522 during normal business hours. More information is also available at the Phantoms website, www.phantomshockey.com.
American Hockey League Stories from August 21, 2008
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- Phantoms 2008-09 Marketing Campaign Honors The Past - Adirondack Phantoms
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