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Over 230 Team Representatives Attend ECHL Meetings Presented by Essensa

Published on June 29, 2016 under ECHL (ECHL) News Release


PRINCETON, N.J. - A record 230 attendees from 28 ECHL teams, including several owners, presidents and general managers, as well as representatives from teams in the Southern Professional Hockey League, United States Hockey League and National Women's Hockey League, participated in the 21st Annual Sales, Marketing and Communications Meetings presented by Essensa at The Monte Carlo Hotel & Resort in Las Vegas, Nevada on June 22-24, 2016.

Keynote speakers Jeff Vinik, Chairman and Governor of the Tampa Bay Lightning, and industry legend Jon Spoelstra, best selling sports author of Marketing Outrageously and Ice To Eskimos, kicked off the event. ECHL Commissioner Brian McKenna provided his annual "State of the ECHL" address.

"This year's event was the largest ever and featured a broad array of relevant topics and thought provoking speakers," said Brian McKenna, Commissioner of the ECHL. "We believe this exchange of ideas will benefit all attendees in growing their business during the upcoming Season."

Matt Sebek, a Strategic Consultant to Fortune 100 brands, also addressed the attendees about how to leverage digital tools to increase the fan experience, while a number of breakout sessions were led by other industry professionals including.

Eric Bridenstine, Vice President of Marketing and Creative Services, AHL's Charlotte Checkers

Murray Cohn, President and Founder of MC Sports Sales Training & Consulting

James Collins, Accelerated Sports Career Academy

Steve Delay, The Ultimate Sales Kit To Fill the Last Seat in the House

Jeff Henry, Associate Director of Experiential with Erwin Penland

Rich Libero, Founder of Stadium Publishing, LLC

Bill Makris, Vice President of Ticket Sales & Service, Arizona Coyotes

Jeff Morander, Executive Vice President of Ticket Sales & Strategy, Arizona Coyotes

For the 12th year in a row, AMI Graphics, the "Exclusive Signage Company of the ECHL", awarded a complete set of dasher board and under-ice graphics to an attending team, which was won by the Greenville Swamp Rabbits for the 2016-17 season.

The annual Welcome Reception and Vendors' Showcase presented by CCM, which highlighted over 30 companies, provided an opportunity for teams to view products from League vendors and licensees. The Fur Circus sponsored lunch during the event for attendees.

The week also included the 5th annual ECHL Career Fair, presented by TeamWork Online. Nearly 80 candidates from across the country - along with 14 ECHL teams, the Arizona Coyotes, the SPHL, the USHL and Accelerated Sports Career Academy, attended the fair with multiple candidates receiving job offers on site.




ECHL Stories from June 29, 2016


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