NWSL, Anheuser-Busch Renew Partnership, to Now be Led by Bud Light
Published on March 22, 2023 under National Women's Soccer League (NWSL) News Release
NEW YORK - The National Women's Soccer League today announced an extension of one of its longest-standing partnerships, renewing its deal with storied brewing company Anheuser-Busch for the 2023 season. As part of the renewal, Bud Light will now serve as the official beer sponsor of the league.
Bud Light will also serve as the presenting sponsor of the NWSL Playoffs, the NWSL Championship and the NWSL Most Valuable Player award. The beer brand, which has become synonymous with sports for 21+ fans, will also continue to activate locally with support of the teams and stadiums.
"We're thrilled to extend this partnership and activate the Bud Light brand throughout the season, and especially during the NWSL Playoffs," said Chief Revenue Officer Mitch Poll. "Some of the league's most exciting moments happen during postseason play and we're looking forward to working alongside Bud Light to celebrate those moments with 21+ players and fans alike."
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