NWFA Partners with Champion
Published on January 30, 2003 under National Women's Football Association (NWFA) News Release
Nashville, TN (January 28, 2003) - Now that women's full contact football has emerged as a big-time sport, the National Women's Football Association (NWFA) is going prime-time with its marketing partnerships. The Nashville-based league announced today it has inked a three-year deal with sports and entertainment marketing firm Champion Management LLC to serve as its exclusive sponsorship representative.
The NWFA, which has grown from a single team in August 2000 to 30 teams nationwide while gearing up for the 2003 season, is now one of the hottest tickets in sports. The league recently signed a five-year television deal, its Web site (www.womensfootballcentral.com) receives more than two million hits per month, and media attention has grown exponentially. Champion Management will tap into the popularity of the sport in securing sponsorships and other endorsements for the league.
"We're very pleased to bring Champion Management aboard as our official sponsorship representative," said Catherine Masters, CEO of the NWFA. "The league is prepared to offer tremendous value to a select group of companies, and we're confident that Ladd Biro and his team will help us strike the right deals."
Because the NWFA is a centrally run organization, national sponsors can be featured prominently on both a league-wide and local team level. At the Presenting Sponsor level, entitlements include exposure in all league broadcast and print advertising and promotional materials, and rights to use NWFA players, coaches and staff for promotional purposes. The sponsor's logo will appear on players' jerseys and staff uniforms, while banners and other signage will be posted at all 240 league-wide games. Benefits also include title sponsorship of the league's annual Championship Game; branding on playoff and championship trophies, tickets and merchandise; and sponsorship of the league's Girls of the Gridiron Clinics, held in 30 cities across the country for girls ages 8 and older.
"This is the perfect time to jump on the NWFA bandwagon," said Ladd Biro, president of Dallas-based Champion Management. "The league has successfully managed through the always-difficult start-up hurdles, built a loyal fan base in 30 markets, and demonstrated they know how to play the game. Women's football is poised for explosive growth, and I can think of plenty of savvy marketers who will appreciate the opportunity presented by the NWFA for their brands."
Champion Management is now seeking presenting and official sponsorships for the NWFA's 2003-05 seasons. In addition, the agency will be seeking endorsement opportunities with sponsors and other companies for some of the league's emerging stars.
"America is getting ready to see some impressive female athletes play a new style of football," said Biro, "and a few truly marketable stars have already begun to emerge. We're looking forward to making names like Donna Wilkinson (RB, DC Divas), Tammy Lowrey-Ridgley (DB/LB, Pensacola Power) Angela Griffin (RB, Detroit Demolition), household words during the 2003 season."
About the National Women's Football Association
The National Women's Football Association was formed in August, 2000 by well known sports and entertainment entreprenuer, Catherine Masters. A privately held Tennesee corporation, the league is headquartered in Nashville, Tennessee. Using her more than 25 years of sports marketing expertise, Masters has built the league into the largest league in the world for women's full contact football. Under her direction the league broadcast its 2002 Championship game to more than 5 million homes and has put in place a 5 year TV deal with the exciting new Football Network. The league has also developed the world's first official women's football player trading cards, featuring players from all of the teams in the league.For additional information on the NWFA, please visit our website at www.womensfootballassociation.com or call (615) 860-4084.
About Champion Management
Champion Management LLC, based in the Dallas suburb of Flower Mound, Texas, is a privately held sports and entertainment marketing agency founded by Ladd K. Biro, its president and CEO. The firm represents professional athletes, entertainers, events, leagues and corporations that are seeking breakthrough marketing services to enhance their visibility, distinguish them from the competition and substantially enhance their financial position. Clients include Hulk Hogan, NHRA Top Fuel drag racer Melanie Troxel ("the world's fastest female driver"), Dr. Sheron Patterson (aka "The Love Doctor"), Team Dennis Conner, Tony Dorsett, heavy metal band Broken Toyz, the XWF (Xtreme Wrestling Federation) and the National Association of Manufacturers. The firm negotiated Hulk Hogan's current 10-10-220 endorsement, placed Tony Dorsett in Dr Pepper's Fall promotion with the Dallas Cowboys, and secured a featured writer assignment on BET.com for Dr. Patterson. For more information, call 682.831.1233 or visit www.championmgt.com.
National Women's Football Association Stories from January 30, 2003
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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
