NexxNow, Inc. Acquires Media Rights to Broadcast PBL Basketball Games to China
June 25, 2008 - Premier Basketball League (PBL)
Buffalo Stampede News Release
BUFFALO, N.Y., June 23 /PRNewswire-FirstCall/ -- NexxNow, Inc. (OTC Bulletin Board: NXXN - News), a sports media and marketing company, is pleased to announced that its wholly owned subsidiary NexxNow China, Inc. has secured the media rights of the Premier Basketball League (PBL) for the delivery of US Minor Leagues Basketball content to China via television, broadband and mobile distribution.
NexxNow's first offering will be the NexxNow Dragons, a professional basketball team that will compete in the PBL, which hosts its games throughout North America during the months of December through April. The Dragons will utilize the NexxNow multi-media platform in pursuing profitability and the enormous revenue potential associated via internet and television broadcast of their games to China. The team's roster will feature a balance of some of the most skilled Chinese and American talent. The team will compete against an all-Western schedule pitting East vs. West and Country vs. Country to promote fan identification and interest. China and America represent the largest and richest consumer forces in the world.
Based upon market demand and NexxNow's representation of the media of the Premier Basketball League, NexxNow is favorably positioned to deliver what 420 million Chinese fans desire: internet broadcast and televised basketball games.
Premier Basketball League Stories from June 25, 2008
- NexxNow, Inc. Acquires Media Rights to Broadcast PBL Basketball Games to China - Buffalo Stampede
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