NexxNow and PBL Join Forces: PBL China LLC Formed
August 5, 2008 - Premier Basketball League (PBL)
Buffalo Stampede News Release
BUFFALO, N.Y. (August 5, 2008) NexxNow, Inc. (OTCBB: NXXN), a sports media and marketing company (developers of the "ACE" Technology) and the Premier Basketball League ("PBL") have joined forces on the eve of the Beijing Olympics via the formation of PBL China LLC.
PBL China LLC will pursue:
Television broadcast of PBL basketball games into and from China worldwide
International league expansion
The formation of Chinese owned and operated PBL teams in the People's Republic of China
Solicitation of international/national sponsorship of the PBL through the utilization of NexxNow's "ACE" technology and multi-media platform offering.
NexxNow recently joined forces with Pan Asia Investment and Management Co., a China registered corporation, and added Dr. Fu Lo Jen and Huang Dasen, of Shanghai Pudong Development Bank, amongst others to its Chinese Advisory Board. These relationships have forged ahead in pursuit of the broadcast of PBL games and team formation within the PRC. NexxNow's vision has been received enthusiastically by Chinese officials and high ranking members of China's media industry. More announcements to follow.
"We have been in negotiations with the PBL for many months. Dr. Hrywnak, PBL Chairman and Tom Doyle, President govern what we and most of the sporting world consider the highest quality basketball product in North America, second only to the NBA. Their international vision, willingness to think outside the box and commitment to the future is what compelled us to lend our Chinese associations and join forces in creating a basketball offering worthy of broadcast to the PRC.
The progress that has been made by NexxNow, the PBL, Pan Asia and our Advisory Board is remarkable and defines a true desire on the part of China to participate and deliver quality sports programming worldwide. The CCTV/IMG joint-venture defines this clearly also. We have worked very hard in cultivating the needed relationships in Asia and are thankful for all they have done to further our initiatives," stated Paul Riley, NexxNow CEO.
Dr. Hrywnak added, "This agreement places another piece into our model for business success that we have crafted the past year. Professional teams need to find ways to profit and with this partnership we are surely on that road as a professional basketball league. Economic times dictate that pro teams seek out new business strategies that will insure their longevity. The PBL together with NexxNow has given us that ability."
Premier Basketball League Stories from August 5, 2008
- NexxNow and PBL Join Forces: PBL China LLC Formed - Buffalo Stampede
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