Newark Bears unleash new look
December 9, 2004 - Atlantic League (AtL)
Newark Bears News Release
NEWARK, NJ, Dec 9-The Newark Bears Professional Baseball Club unveiled its brand new logo, color scheme and uniforms at a press conference held today at The New Jersey Performing Arts Center (NJPAC) in Newark. In addition the organization announced its marketing slogan for 2005: The Newark Bears: Unleashed!
The new Bears look is red, black and silver, featuring a more athletic-looking bear with a backdrop of the Newark city skyline. The new look replaces the purple, black and gold which had been featured since the Newark Bears inception in 1998.
Three different uniforms will be used by the Bears beginning in 2005. The home uniform will feature a white jersey with white pants; and the road uniform will have a black jersey with grey pants. The Bears will also wear an alternate third uniform, which was modeled at today's press conference by Newark manager Chris Jones, featuring a red jersey and white pants. Three different hats will be worn by the club this season, as well.
The concept for the new look was created by The Silverman Group, a New Haven, CT-based marketing firm.
Among those who attended the press conference to show their support of the Bears and their new look and marketing campaign were New York Yankees manager Joe Torre and former New Jersey Devils defenseman Ken Daneyko.
For more information about the Newark Bears and the club's new look, or to obtain a copy of the Bears new corporate logo, please contact Jim Cerny at (973) 848-1000, ext. 108 or by e-mailing jcerny@newarkbears.com.
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Atlantic League Stories from December 9, 2004
- Chris Jones introduced as manager of Newark Bears - Newark Bears
- Newark Bears unleash new look - Newark Bears
- Yankees skipper Joe Torre helps Bears unveil new look - Newark Bears
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