Mitsubishi Motors Named Official Automobile Manufacturer
May 31, 2007 - Arena Football League (1987-2008) (AFL I) News Release
NEW YORK - Mitsubishi Motors has been named the Official Automobile Manufacturer of the Arena Football League's 2007 regular season, and will become the Exclusive Automobile Manufacturer of the 2007 AFL playoffs, including ArenaBowl XXI, both organizations jointly announced today.
The one-year agreement begins immediately with Mitsubishi Motors activating in seven AFL markets during the remainder of the 2007 regular season. The agreement includes a variety of branding and activation elements, including a helmet decal, as well as a full slate of playoff and ArenaBowl promotional platforms.
"We are thrilled to be partnering with Mitsubishi Motors and have very much enjoyed working with PHD in pulling together the relationship," said AFL Executive Vice President, Sales WILL WILSON. "They are an exciting, aggressive brand that is a great fit for our fan base."
Mitsubishi Motors' media communications company, PHD, brought them the agreement. "We saw it as the perfect partnership; uniting the passionate and very active Mitsubishi Motors consumer with the ever-growing AFL fan base," said SUSAN TAYLOR, EVP and Managing Partner at PHD.
The partnership also includes a significant media commitment by Mitsubishi Motors, including being the presenting halftime sponsor of AFL games on ESPN, as well as a weekly webisode on ESPN.com's AFL page.
In addition, the AFL's four divisions will be renamed with "Mitsubishi Motors" preceding each name. For example, the AFL's Eastern Division will now be renamed the "Mitsubishi Motors Eastern Division."
The 2007 playoffs and ArenaBowl XXI represent an enhanced branding platform for Mitsubishi Motors' "Drive to the ArenaBowl," which will increase its AFL profile by becoming the category exclusive partner. Activation will include all regular-season elements plus an increased in-arena visibility, including dasherboards, on-site displays, and various in-arena executions.
As part of their ArenaBowl sponsorship, Mitsubishi Motors will present the game's Most Valuable Player with a brand new Mitsubishi automobile.
Arena Football League (1987-2008) Stories from May 31, 2007
- SaberCats Can Clinch Division Friday - San Jose SaberCats
- Etu Molden Back With Rush - Chicago Rush
- Week 14 AFL quick hitters - AFL I
- Storm Activate WR Hank Edwards - Tampa Bay Storm
- Mitsubishi Motors Named Official Automobile Manufacturer - AFL I
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
