Minor League Baseball Announces Winner of Larry MacPhail Promotional Award
October 25, 2018 - Northwest League (NWL) News Release
ST. PETERSBURG, Fla. - Minor League Baseball announced today that the Eugene Emeralds of the Short Season Class-A Northwest League are the recipients of the 53rd annual Larry MacPhail Award, symbolizing the top promotional effort in Minor League Baseball.
The award has been presented since 1966 and is named after Hall of Famer Leland Stanford "Larry" MacPhail, Sr., who introduced innovations such as night baseball, airplane travel, pension plans and batting helmets. The Emeralds will receive their award at the Baseball Winter Meetings Banquet on Sunday, Dec. 9, at the Mandalay Bay Resort and Casino in Las Vegas, Nevada. The Emeralds are the first Northwest League team to win the award since its inception.
"The Larry MacPhail Award is the most sought-after achievement in Minor League Baseball and we are so proud of our great staff led by Allan Benavides," said Emeralds Owner D.G. Elmore. "Winning this award is not just an award for the Emeralds and the Elmore Sports Group, but also for what is possible in a smaller market and Short Season baseball through creative thinking and hard work."
The Emeralds have long been one of Minor League Baseball's top promotional organizations, having been the Northwest League's nominee for the Larry MacPhail Promotional Award for the last eight seasons. Over the last eight years, the Emeralds have won Golden Bobbleheads for Best Charity Promotion or Event (2011), Best In-Game Promotion or Event (2014) and Best Community Promotion or Event (2016 - also won the Best Overall Promotion Award).
In their 37 home games in 2018, the Emeralds held 32 different promotional theme nights, ran 10 weekly promotions, had eight specialty jersey nights and conducted over 30 nightly promotions during games, helping them set a PK Park attendance record of 125,967 fans.
"We are so honored to be the first Northwest League team to win this award, as this league has some of the best operators and owners in all of Minor League Baseball. After being nominated for several years, to finally win the award is just tremendous," said Benavides. "Our staff works tirelessly year-round to keep our brand top of mind and our fun, sometimes experimental, promotions would not be possible without all the fun and creative colleagues we have in this industry whom we continue to learn from each and every year."
"Few teams across Minor League Baseball pack as many events and promotions into their schedule as the Eugene Emeralds," said Minor League Baseball President & CEO Pat O'Conner. "The Emeralds do a wonderful job of coming up with promotions that are timely, entertaining and popular within their community. On behalf of Minor League Baseball, I commend them on a job well done, not only for themselves, but also for the Northwest League and Minor League Baseball as an industry."
PAST LARRY MACPHAIL AWARD WINNERS
1966 Spartanburg, Western Carolinas
1967 Rochester, International
1968 Cocoa, Florida State
1969 Hawaii, Pacific Coast
1970 Wichita, American Association/ Hawaii, PCL (Tie)
1971 Oklahoma City, American Assoc.
1972 San Antonio, Texas
1973 Tucson, Pacific Coast
1974 West Palm Beach, Florida State
1975 Tacoma, Pacific Coast
1976 El Paso, Texas/ Cedar Rapids, Midwest (tie)
1977 Columbus, OH, International
1978 Nashville, Southern 1979 Columbus, OH, International
1980 Nashville, Southern
1981 Nashville, Southern
1982 El Paso, Texas
1983 Arkansas, Texas
1984 Columbus, OH, International/ Billings, Pioneer (Tie)
1985 Richmond, International
1986 Iowa, American Association
1987 Albuquerque, Pacific Coast
1988 Birmingham, Southern
1989 Buffalo, American Association
1990 Richmond, International
1991 Salt Lake City, Pioneer
1992 Ft. Myers, Florida State
1993 El Paso, Texas
1994 Reading, Eastern
1995 Kane County, Midwest
1996 Wilmington, Carolina
1997 Rochester, International
1998 Charleston (SC), South Atlantic
1999 Reading, Eastern
2000 Lowell, New York-Penn
2001 Tennessee, Southern
2002 Lakewood, South Atlantic
2003 Trenton, Eastern
2004 Altoona, Eastern
2005 Brevard County, Florida State
2006 Round Rock, Pacific Coast
2007 West Michigan, Midwest
2008 Ogden, Pioneer
2009 Chattanooga, Southern
2010 New Hampshire, Eastern
2011 Lake Elsinore, California
2012 Wisconsin, Midwest
2013 Charleston, South Atlantic
2014 San Jose, California
2015 Akron, Eastern
2016 Midland, Texas
2017 Brooklyn, New York-Penn
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