Melissa Melnychuk Named Ian Fowler Executive of the Year
Published on June 4, 2020 under National Basketball League of Canada (NBL Canada) News Release
Vice President of Business Development of the KW Titans, Melissa Melnychuk has been named the Ian Fowler Executive of the Year for the 2019-20 season.
As an organization, the Titans elevated their marketing and outreach efforts under the guidance of Melynchuk this season which in turn resulted in an increase in both attendance and gross revenue per game, 24% and 33% respectively.
She lead the re-branding and expansion of the team's online/digital media space for the KW Titans and the team deliberately placed an emphasis on creating engaging fan friendly content that was relevant and resonated with their audience. The Titans experienced a 41% increase in organic social media growth.
The Titans made a concerted effort to create opportunities to give back to their community through awareness campaigns with several community based organizations while both developing and improving relationships with numerous members of the business community and sponsors.
"Melissa did a remarkable job in leading the transformation of the KW Titan's brand in her first year with team", said deputy commissioner Audley Stephenson. "Fans were treated to a unique and memorable experience whether they interacted with the team digitally, at a community event or during a live game."
This marks the second time in league history that a woman has been named to the honour.
The Ian Fowler Executive of the Year Award is an annual National Basketball League of Canada (NBL) award given to the top member of the NBL Canada's executive committee. The award is named after the late Ian R. Fowler, a Moncton city employee that played a major role in developing sport teams in the city, including the Miracles.
National Basketball League of Canada Stories from June 4, 2020
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