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Mallards Team Up With Coors Light, Euclid Beverage

October 22, 2009 - International Hockey League 2 (IHL 2)
Quad City Mallards News Release


MOLINE, Ill. (October 22, 2009) - The Quad City Mallards, proud International Hockey League (IHL) affiliate of the Philadelphia Flyers, today announced that the Mallards have teamed with Coors Light and Euclid Beverage for a wide ranging partnership that sees Coors Light become the title sponsor of the Mallards' unique ICE ROW Cold Pass tickets and join with the Mallards in a wide array of other dynamic initiatives.

"Our partnership with Coors Light and Euclid Beverage is something we are very excited about in particular because of their willingness to be a part of some of the most unique initiatives found anywhere in professional sports," said Mallards Executive Vice President and General Manager Shawn Hackman.

The first joint effort of the Mallards and Euclid Beverage will be to benefit the Juvenile Diabetes Research Foundation this Saturday at "Faceoff Rocks," which features not only the Mallards' home opener against Fort Wayne but also hard rock legends Night Ranger live in concert outside the i wireless Center before the game. Fans who make a $1 donation at the Juvenile Diabetes Research Foundation booth in the Fan Fest area outside the i wireless Center on Saturday will be entered to win one of two prize packages, each of which will be comprised of a pair of Mallards season tickets and a pair of Mallards/Coors Light replica jerseys. The winners will be announced during Saturday night's game.

"We are excited to be part of the Mallards coming back to the Quad Cities. It's important to us to be involved in to the community we work and live in. Being able to offer people an opportunity to win season tickets, help JDRF and watch great hockey seems like fun to us," said Jim Arkeilpane, Executive Vice President and General Manager of Euclid Beverage.

The Coors Light ICE ROW Cold Pass provides fans in the first row closest to the ice high intensity game action with the all the access usually reserved for only a select few- including Mallards locker room and hockey operations access prior to the game. The Mallards are the first team in the history of professional hockey to offer this fan experience like no other. Coors Light ICE ROW Cold Pass ticket holders are also allowed into the i wireless Center 30 minutes prior to walk up general admissions, allowing plenty of time to witness coach's comments and be a part of the Mallards' behind the scenes experience.

Moreover, Coors Light will grab the attention of fans both inside and outside the i iwireless Center during Mallards games whenever the puck goes into one of the four "Coors Light Corners" of the rink. Coors Light logos are emblazoned on the ice in the corners for all to see- and also hear about on Mallards radio and internet broadcasts, during which the "Coors Light Corners" will be a frequently heard element of the program.

Following this Saturday's game, fans will have a chance to meet the Mallards courtesy of Coors Light and enjoy $2 Coors Light bottles at the Bier Stube in Moline in the first of what will be a series of post-game parties throughout the season. Mallards players will head to The Bier Stube to socialize with the fans of the Quad Cities immediately after leaving the i wireless Center following the Flock's tussle with the Komets. The Bier Stube is located at 415 15th Street in Moline.

The Mallards have already teamed with Coors Light and Euclid Beverage in the run-up to Saturday's opener in mobilizing Mallards' fans and players to go bar-to-bar and restaurant-to-restaurant over a series of evenings.

"Through our bar and restaurant tour we've sought to visit Euclid's key accounts and spread message of the kind of positive support that Euclid Beverage provides in this community," said Mallards Executive Vice President and General Manager Shawn Hackman.

"Faceoff Rocks", which kicks off at 4:00 p.m. Saturday, is also the start of Opening Week for the Mallards in the Quad Cities. The Flock will play at the i wireless Center twice in seven days- "Faceoff Rocks" will be followed on Friday, October 30, by a home battle with Flint, an evening that will also feature the World's Largest Indoor Trick-or-Treat and, for the first 1,000 fans through the doors, the Genesis Official Game Puck Giveaway.

Mallards tickets are available at the i wireless Center box office, Ticketmaster outlets and www.ticketmaster.com or through Ticketmaster charge-by-phone toll free at 1-800-745-3000. The box office is open Monday through Friday from 10:00 a.m. to 5:30 p.m., on Saturdays from 10:00 a.m. to 2:00 p.m. and on game days from 10:00 a.m. through the end of the second period.

"Faceoff Rocks" kicks off a 38-game home schedule loaded with special events, unique promotions and giveaways. The Mallards and the i wireless Center have also teamed up for "Faceoff Rocks" festivities begin at 4:00 p.m. on October 24; admission to all events -- including the Night Ranger concert -- is free with a ticket to the Mallards' game. The first 2,500 fans to arrive for "Faceoff Rocks" will receive a free Mallards opening night t-shirt. The Mallards will also give away free team magnet schedules and Mallards Thunderstixx. Fans taking in the Night Ranger concert will also have the chance to enjoy an outdoor beer garden and giant screen plasma television outside the i wireless Center. The fun will not stop there. "Faceoff Rocks" will also feature a Hockey Hall of Fame Fan Fest including the Hall's largest collection of Legends of Hockey travelling exhibits and memorabilia and interactive games.



International Hockey League 2 Stories from October 22, 2009


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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