Major League Soccer Launches New 'Our Soccer' Brand Campaign for 2018 Season
Published on February 21, 2018 under Major League Soccer (MLS) News Release
NEW YORK - Major League Soccer today announced the launch of its 2018 brand campaign, "Our Soccer," created in collaboration with Cornerstone Agency and The FADER. The new 360 degree campaign will tell the story of the U.S. and Canada's most ascendant, progressive and diverse sports league.
"Our Soccer" captures the unique culture of soccer in North America that has taken the League's popularity to an all-time high. The campaign amplifies the energy of fans and players to invite new and current supporters to watch, participate and join the movement.
This week, MLS debuted a 30-second "Our Soccer" brand anthem, a commercial that will air in the U.S. and Canada as the start of the 2018 season approaches. Directed by Clayton Vomero, of Ad Age's "Production Company of the Year" Somesuch, the spot features 2017 MLS Cup champion and game MVP Jozy Altidore and Atlanta-based rapper 2 Chainz. 2 Chainz, an Atlanta United supporter, gives the spot its voice: "Our soccer is our stage. Our voice is loud in every language. Our city represents our squad. Our hustle has no equal. You see it. The sound. The fury. Can't stop. Won't stop. Our Soccer."
"Our 2018 campaign is an encapsulation of what makes MLS unique and distinct, helping position our League for future growth," said David Bruce, VP, Brand and Marketing, MLS. "'Our Soccer' highlights the differentiating way the League, Clubs, players and fans express themselves to help build a distinct North American soccer culture. This includes celebrating the many local Club rituals and traditions that define the MLS experience across the U.S. and Canada."
"Our Soccer is about the culture of North American soccer that draws fans and players to MLS," said Trevor Eld, chief creative officer of Cornerstone and The FADER. "This is the most diverse, progressive league in North America. The energy in the stadium is on another level. The fans are the most open, expressive group you can imagine. We went inside the culture to discover these amazing qualities and bring them to life in an authentic way."
The campaign will be supported by MLS national broadcast partners ESPN, FOX Sports, Univision, TSN and TVA Sports, as well as international and regional MLS broadcast partners. Additionally, MLS digital channels, including MLSsoccer.com, will be amplifying the campaign.
Major League Soccer Stories from February 21, 2018
- New York Falls to Portland Timbers in Tucson - Red Bull New York
- Atlanta United and Minnesota United Play to 1-1 Draw - Atlanta United FC
- Impact Falls 5-0 to Philadelphia Union - Club de Foot Montreal
- Dynamo Defeat Phoenix Rising FC 1-0 on Alvarez Goal - Houston Dynamo FC
- FC Dallas Opens CONCACAF Champions' League with 1-0 Loss to Tauro FC - FC Dallas
- Timbers Defeat New York Red Bulls 4-1 - Portland Timbers
- Blondell, Kamara lead 'Caps to 2-0 scrimmage victory over LA Galaxy - Vancouver Whitecaps FC
- Chicago Fire Plays Nashville SC to Scoreless Draw in Preseason Friendly - Chicago Fire FC
- Revolution Defeat Sporting Kansas City, 2-1, in Third Match of Mobile Mini Sun Cup - New England Revolution
- Date Changed for LAFC's Home Match against D.C. United - Los Angeles FC
- Blondell, Kamara Lead 'Caps to a 2-0 Scrimmage Victory over LA Galaxy - Vancouver Whitecaps FC
- Date Changed for United's Away Game against LAFC in May - D.C. United
- Major League Soccer Launches New 'Our Soccer' Brand Campaign for 2018 Season - MLS
- Atlanta United Signs Midfielder Oliver Shannon - Atlanta United FC
- Luis Robles Named New York Red Bulls Captain - Red Bull New York
- MLS Announces Tournament Details for EMLS Cup at Pax East, April 5-8 - Vancouver Whitecaps FC
- FC Dallas Signs Goalkeeper Kyle Zobeck - FC Dallas
- Major League Soccer Announces Tournament Details for EMLS Cup at Pax East, April 5-8 - MLS
- 'Caps Face Galaxy in Closed-Door Scrimmage Wednesday at StubHub - Vancouver Whitecaps FC
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