LOVB Pro Comes to Prime-Time on USA Network
Published on September 16, 2025 under League One Volleyball (LOVB) News Release
VERSANT today announced it has acquired media rights for League One Volleyball (LOVB), bringing the premier women's professional volleyball league in the U.S. to a national prime-time audience on USA Network starting January 2026.
Under the multi-year agreement, USA Network will exclusively air the league's Match of the Week in prime time on Wednesday nights at 8 p.m. ET. The agreement also provides for live prime-time coverage of the league's playoffs, including the 2026 LOVB Championship Match where the champions will be crowned live on USA Network.
"We're thrilled to showcase the stars of LOVB and bring women's pro volleyball to a national prime-time audience on USA Network beginning this January," said Celia Kohl, SVP, Strategy & Business Development for VERSANT. "These women are Olympic medalists and collegiate champions, representing some of the best volleyball players in the world. Our partnership with LOVB is the latest example of VERSANT's commitment to highlighting premier women's sports leagues on our networks and further establishes USA Network as a destination for top-tier sports programming."
"As professional women's volleyball captures the hearts of fans around the world, we couldn't imagine a better partner than VERSANT to help take the sport to the next level. With its deep Olympic heritage and proven track record in women's sports, VERSANT is uniquely positioned to amplify the reach of our league and showcase the incredible talent of our athletes," said Peter Hirschmann, LOVB Executive Chairman and Co-Founder. "This agreement is more than airtime-it's about creating a stage worthy of the athletes and communities who are driving volleyball to become America's next major league."
LOVB is unique to American sport as the first youth-to-pro league in the U.S. and has quickly amassed a passionate following of fans around the globe. The league's teams in Atlanta, Austin, Houston, Madison (Wis.), Nebraska, and Salt Lake boast some of the most renowned and star-studded talent around the globe. Season 2 looks to raise the bar on talent, with 23 Olympic medals and 20% of athletes having Olympic experience. LOVB features many former collegiate superstars. With multiple national champions and 101 All-American honors on its roster, LOVB has quickly built a devoted fan base in its first season.
"VERSANT's commitment ensures that women's volleyball has the platform it deserves -consistent, national prime-time coverage that reflects the caliber of our athletes and the passion of our fans," said Raquel Braun, Chief Media Officer for LOVB. "By bringing LOVB into millions of homes each week, we're not only expanding the reach of the sport but also inspiring the next generation and strengthening the communities that have fueled volleyball's rise across the country."
The full 2026 LOVB Match of the Week schedule on USA Network will be announced later this year.
LOVB joins VERSANT's expansive women's professional sports portfolio. Golf Channel is the home of the LPGA Tour, providing roughly 500 hours of coverage of more than 30 events annually. USA Network also begins its relationship with the WNBA in 2026, providing live coverage of regular season and postseason games beginning in May.
League One Volleyball Stories from September 16, 2025
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