Law Inks Southern Distributing, Coors Light Beer Distributor Comes On Board

Published on March 23, 2004 under arenafootball2 (af2)
Laredo Law News Release


LAREDO, Texas – The Laredo Law announced today that they've signed a sponsorship agreement with Southern Distributing Company Inc., the official distributor of Coors Light beer. The three year deal will begin this spring when the Law debuts. The Laredo Law 2004 af2 season begins April 3rd, with the home opener set for April 23rd at the LEC. Call the Law ticket office at (956)-726-GAME (4263) or log onto www.laredolaw.com.

Southern Distributing is the first major sponsor to sign with the Law.

"We are thrilled to have Southern Distributing on board with the Law and arenafootball2," said Law CEO Kiki DeAyala. "This relationship will help benefit both the Law and the community. Southern Distributing is committed to making indoor football work here in South Texas and Northern Mexico."

Southern Distributing is actively involved with the Laredo Chamber of Commerce, the Laredo Development Foundation, Boys and Girls clubs, the WBCA, local scholarship programs and many other Gateway City projects

"It makes sense for us because Kiki DeAyala, Arena Ventures and the Law are first class in every sense," said Vice President of Southern Distributing Memo Trevino. "This will provide outstanding family entertainment for the whole city of Laredo and we want to be part of this and help make it happen."

In four short seasons the af2 has nearly doubled in size from 15 teams to 25. arenafootball2 promotes a fan friendly attitude with autograph sessions on the field for the home team after each game. The af2 and the AFL strictly adhere to a Fans Bill of Rights which is unique to any major sport. The Fans Bill of Rights includes: every fan is entitled to a wholesome environment for guests and family members, free of violence, profane gestures and language or rude and invasive behavior that could in any way interfere with a first-class entertainment experience; every fan demands that we maintain absolute respect for the game of Arena Football and maintain the integrity of the finest of fair competition at all times; every Fan deserves our very best effort on a consistent basis, on every play on the field, every action in the stands, every call to our office, and every involvement in our community.

For ticket information contact the Laredo Law at (956) 726-GAME (4263) or visit www.laredolaw.com. The Law website also contains info about af2 rules.

(956)-726-GAME (4263)

www.laredolaw.com

Laredo Law Football – "A New Brand of Justice"

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