Iron Hire Tom Mitchell As Director Of Sales And Marketing
February 22, 2010 - Arena Football League (AFL)
Milwaukee Mustangs News Release
MILWAUKEE - The Milwaukee Iron of the Arena Football League announced today that they have hired Tom Mitchell as director of sales and marketing. Mitchell comes to the Iron after spending two years with the Arizona Rattlers, where he helped double the overall revenue of the team.
"I believe Tom Mitchell is an excellent fit for the Milwaukee Iron. He was very successful in sales and marketing at the AFL level with the Arizona Rattlers, one of this league's legendary franchises, and we are fortunate to have him with us now in Milwaukee," said Iron vice president and general manager Jason Clark. "Tom has a great deal of experience, a proven track record and a creative mind that fits perfectly in the Arena Football League. He is eager to connect with our fans and corporate partners."
Mitchell brings prior Arena Football League sales and marketing experience to the Iron after working for the Arizona Rattlers from 2007 to 2008. With the Rattlers he was responsible for implementing inside and outside sales teams, including programs that worked with businesses in the community. During his time with Arizona he helped double the season ticket holder base as well as the overall team revenue in just one season. In addition to his work in ticket sales with the Rattlers, he also worked directly with the managing partner to develop corporate sponsorships.
In 2009, he worked primarily on commercial real estate appraisals before being hired by the Iron. Prior to his time with the Rattlers, Mitchell owned and operated a marketing and sales company that helped build and rejuvenate sales teams. Mitchell's company would offer his consulting services in business to business sales to help struggling sales offices at other companies, mainly using traveling sales representatives.
A native of the New England area, Mitchell moved to Arizona in 1990 to attend Arizona State University where he studied Broadcast and Journalism.
The Milwaukee Iron have enhanced their sales and marketing staff with the addition of Tom Mitchell and have also incorporated a change to the structure of their sales and marketing department in order to better fulfill the needs and wants of the Milwaukee Iron fans. As part of the reorganization, Brandon Stec will continue in his primary role as Group Ticket Sales Manager.
As a member of the Arena Football League, the Milwaukee Iron have ascended to the highest level of Arena Football. Downtown Milwaukee and the Bradley Center will come alive in 2010 as the Iron host legendary Arena Football League opponents such as the Arizona Rattlers, Chicago Rush, Cleveland Gladiators, Iowa Barnstormers, Orlando Predators, Tampa Bay Storm, Tulsa Talons, Utah Blaze and more.
Iron season tickets are currently on sale, starting as low as $50.
For ticket information, please contact the Iron ticket sales office at 1-888-MKE-IRON (653-4766).
Arena Football League Stories from February 22, 2010
- Donovan Morgan Inked for 2010 Season - Tulsa Talons
- Weekly Sports League and Franchise Report - OSC Original by Dan Krieger
- Iron Hire Tom Mitchell As Director Of Sales And Marketing - Milwaukee Mustangs
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