Hounds Announce Groundbreaking Over-The-Air TV Partnership with WMYT
February 7, 2012 - Major League Lacrosse (MLL)
Charlotte Hounds News Release
CHARLOTTE, N.C. (FEBRUARY 7, 2012): WMYT TV (My TV 12) and the Charlotte Hounds have entered into a league first local television broadcast agreement for the upcoming premiere season. It is the first time in the history of Major League Lacrosse that a local broadcast station will air games of the home team live via over the air broadcasts on free television. My TV 12 will be the only local broadcast station in the nation to offer MLL games of the home team over the air, according to station and team representatives. Thus far broadcasts of MLL games have been available only on cable sports channels or local cable stations. The first broadcast is scheduled for the Hounds home opener on April 28 th at American Legion Memorial Stadium in Charlotte against the Denver Outlaws. There will be five additional broadcasts of Hounds away games through the course of their first season. The season ending home game is also part of the My TV 12 broadcast schedule. All games will be produced and broadcast in 1080i High Definition.
Officials believe this agreement represents a significant step forward for the sport, which is growing in popularity across the country. "This is a tremendous opportunity for Lacrosse fans and sports enthusiasts in our community" said Shawn Harris, Vice-President and General Manager of My TV 12 and sister station CW 46/WJZY. "Capitol Broadcasting is always looking for the chance to provide our viewers with compelling local must see programming. Certainly the chance to broadcast professional sports falls in to that category. Everyone at My TV 12 and CW 46 is excited to bring the "Hounds" home to Charlotte in this, their debut season" Harris stated.
"The Hounds have done an incredible job energizing Charlotte-area lacrosse fans and corporate partners prior to their inaugural season," said MLL Commissioner David Gross. "The team's on-air partnership with My TV 12 is evidence of their tireless efforts to provide fans with the ultimate MLL experience and we're thrilled that their first on-air deal is with such a prominent partner. We applaud their efforts and look forward to watching them in action this season."
Representatives for both sides expressed confidence in the future of The Hounds on the field, at the gate and on local television. They pointed to the growing popularity of Lacrosse professionally and the elite level of competition among state colleges as key elements in building a strong and faithful following. "League metrics including paid attendance, total attendance, sponsorship revenue and merchandise sales are all trending up over the past three years. Charlotte currently boasts approximately 4,500 households that participate in the lacrosse lifestyle, up from 3,400 in 2010. Growth, as well as infrastructure made Charlotte an attractive choice for an expansion team. In addition to youth participation, the success of the ACC and regional college programs will also fuel the growth," said Wade Leaphart, Hounds Director of Sales & Marketing.
WMYT (My TV 12) Game Schedule
4/28 Saturday, 7PM ET Outlaws @ Hounds
5/5 Saturday, 7PM ET Hounds @ Cannons
6/9 Saturday, 7PM ET Hounds @ Bayhawks
6/23 Saturday, 7PM ET Hounds @ Machine
7/20 Friday, 7:30PM ET Hounds @ Rattlers
8/4 Saturday, 7:30PM ET Hounds @ Nationals
8/11 Saturday, 7PM ET Rattlers @ Hounds
Where to Watch
WMYT My TV 12 can be viewed in many communities on cable channel 12. Following is a list of those communities where we myTV12 are viewed on a different channel:
Ashe County Cable 11
Charter Hickory 15
Charter Boone 15
Charter Lincolnton 15
Charter Burke County 15
Pine Tree Cable McBee 10
Pine Tree Cable Jefferson 6
Time Warner Rockingham 17
Time Warner Wadesboro 17
Time Warner Chesterfield 5
WFL Cable Morven 10
WFL Cable Polkton 10
Time Warner
Digital Channel 112 & 1112 for HD
Comporium
312 for HD
MI Connection
712 for HD
CoMPAS
Digital Channel 167
Available on both DirectTV and Dish.
DirectTV Channel 55 or 928, depending on where you live Dish Network Channel 55 or 8654
WMYT MyTV12 on AT&T U-Verse:
Can be seen on channel 55.
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Major League Lacrosse Stories from February 7, 2012
- Rob Hale, a Boston Cannons Owner, Joins Celtics Investor Group - Boston Cannons
- MLL and HEADstrong Foundation Partner for 2012 All-Star Game - MLL
- Hounds Announce Groundbreaking Over-The-Air TV Partnership with WMYT - Charlotte Hounds
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
