
ECHL, General Sports Alliances Announce Partnership
August 28, 2009 - ECHL (ECHL) News Release
PRINCETON, N.J. - The ECHL
announced that General Sports Alliances of
Denver will represent the league for national sponsorship sales.
"Our company is excited about the opportunity to represent the ECHL and
build on the history that I have with the league," said General Sports Alliances
President Chris Foy, who
began his sports management career as the director of sales and marketing
for the South Carolina Stingrays after playing three seasons in the ECHL. "With each team having a
strong, loyal fan base and regional appeal, I feel GSA will be able to
introduce the ECHL to several prospects and provide the league with
valuable partners."
"Chris' understanding of our league and General Sports Alliances background
related to hockey makes them a valuable asset for the ECHL," said ECHL Commissioner Brian McKenna. "We look
forward to working with General Sports Alliances in
building our stable of league partners."
Foy was vice president of sales for the original International Hockey
League before being hired by The Bonham Group to launch its sponsorship
sales division which became one of the most active sales agencies within
the naming rights industry in North America. He later was vice president of
national sales for Live Nation, the world's largest "live" entertainment
company, before joining General Sports
Alliances.
GSA is a national sports marketing firm that specializes in sponsorship and
sales representation with a diverse client list encompassing professional
sports organizations, high-profile entertainment properties and major
public venues. Current clients include the Detroit Red Wings, the San Jose
Sharks and the Washington Capitals of the National Hockey League as well as
the Minnesota Twins of Major League Baseball, Brawn GP F1 Racing Team, Live
Sports Radio, Derby County Football Club, XTERRA and Live Nation.
Premier 'AA' Hockey League Fast Facts
- The ECHL celebrated its 20th Anniversary in 2007-08 and is the
third-longest tenured professional hockey league behind only the National
Hockey League and the American Hockey League.
- ECHL began in 1988-89 with five teams in four states and has grown to be
a coast-to-coast league with 20 teams in 15 states and British Columbia in
2009-10.
- The league officially changed its name from East Coast Hockey League to
ECHL on May 19, 2003.
- ECHL has affiliations with 26 of the 30 teams in the National Hockey
League marking the 13th consecutive year for affiliations with at least 20
teams in the NHL.
- 407 former ECHL
players have played in NHL.
- 151 former ECHL players have played their first NHL game in the last four
seasons.
- Record 52 former ECHL players made their NHL debut in 2008-09 and nine
players played in both the ECHL and the NHL: goaltenders Matt
Climie (Idaho and Dallas), Riku
Helenius (Elmira, Mississippi and Tampa Bay), Chris Holt (Alaska and
St. Louis), Michal
Neuvirth (South Carolina and Washington) and Marek
Schwarz (Alaska and St. Louis), defensemen Wes
O'Neill (Johnstown and Colorado), Raymond
Macias (Johnstown and Colorado) and Kevin
Quick (Augusta, Elmira and Tampa Bay) and right wing Joel
Rechlicz (Utah and New York Islanders).
- There were 72 former ECHL players on NHL opening-day rosters.
- ECHL has been represented on last nine Stanley Cup champions including
2009 with Pittsburgh Penguins head coach Dan
Bylsma, player Ruslan Fedotenko, equipment managers Dana
Heinze and Dave Zeigler, athletic trainers Chris
Stewart and Scott Adams and scout Derek
Clancey.
- Former ECHL coaches working as head coaches in the NHL are Bruce Boudreau
of the Washington Capitals and Scott Gordon of the New York Islanders while
former ECHL player Dan Bylsma is the head coach of the Pittsburgh Penguins.
Boudreau, who coached Mississippi for three seasons winning the Kelly Cup
championship in 1999, was named NHL Coach of the Year in 2007-08 becoming
the first former ECHL coach to receive the award. Peter Laviolette, who
began his coaching career with the Wheeling Nailers, led Carolina
Hurricanes to the Stanley Cup in 2006.
- There are 15 assistant coaches in the NHL who were players or coaches in
the ECHL.
- Nineteen former ECHL officials scheduled to work as part of the NHL
officiating team in 2009-10 with David Banfield, Francis Charron, Chris
Ciamaga, Ghislain Hebert, Marc Joannette, Mike Leggo, Wes McCauley, Dean
Morton, Dan O'Rourke, Brian Pochmara, Kevin Pollock, Kyle Rehman, Chris
Rooney, Justin St. Pierre and Ian Walsh, and linesmen Steve Barton, Brian
Mach, Tim Nowak and Jay Sharrers.
- ECHL has affiliations with 25 of the 29 teams in the American Hockey
League and for the past 20 years there has been an ECHL player on the Calder
Cup Champion.
- In the last six seasons the ECHL has had more call-ups to the AHL than
all other professional leagues combined with over 2,500 call-ups involving
more than 1,300 players and in 2008-09 there were 10 times as many call-ups
from the ECHL to the AHL than all other professional leagues.
- Further information on the ECHL is available from its website at ECHL.com.
ECHL Stories from August 28, 2009
- MeiGray Auctions Johnstown Game-Worn Jerseys - Johnstown Chiefs
- MeiGray Game-Worn ECHL Jersey Auctions Continue - ECHL
- Ontario Reign Unveil the 2010 ECHL All-Star Game Logo - Ontario Reign
- 2010 ECHL All-Star Game Logo Unveiled - ECHL
- ECHL, General Sports Alliances Announce Partnership - ECHL
- Wings Stadium to Host Open House - Kalamazoo Wings
- Chiefs Announce Schedule Changes - Johnstown Chiefs
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
