Cascade and Major League Lacrosse Team Up To Fight Breast Cancer
Published on June 24, 2006 under Major League Lacrosse (MLL) News Release
Boston, MA (June 24, 2006) - Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, and Cascade Lacrosse, the leading manufacturer of lacrosse helmets worldwide, today announced a partnership in which the two parties will join forces to raise awareness and funds for breast cancer.
Cascade will manufacture a limited-edition run of 40 pink CPX helmets to be worn by the Major League Lacrosse All Stars when they take on Team USA on July 6, 2006 at Nickerson Field in Boston, MA.
A Silent Auction for the helmets will be launched at the game and continue on the Major League Lacrosse website (www.majorleaguelacrosse.com) through July 20. All funds raised will be donated to the Susan G. Komen Breast Cancer Foundation, which devotes its resources to breast cancer research, education, screening and treatment programs.
The helmets will feature combinations of logos from the All Star players' home team, Major League Lacrosse and the breast cancer ribbon. The helmets will be personally signed by members of the MLL All Star squad and other prominent lacrosse players.
Prior to the All Star game, Major League Lacrosse plans to host several ceremonial face-offs, during which the limited addition helmets will be worn. At the July 22 Boston Cannon - Baltimore Bayhawk game Cascade will present auction proceeds to the Susan G. Komen Breast Cancer Foundation.
"We are proud to partner with Cascade on such an important matter," said David Gross, MLL Commissioner. "Breast Cancer has touched so many lives. We are happy to be able to play a role in fighting this disease."
"In MLL and its players we have found like-minded partners," said Bob Colburn, Executive VP, Sales and Marketing, Cascade. "...ones who are committed to working together in support of a worthy cause."
About Major League Lacrosse
Major League Lacrosse, a ten-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures; and Jim Davis, chairman and CEO of New Balance. The MLL commenced play in June of 2001. The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Baltimore, Boston, Long Island, New Jersey, Philadelphia and Rochester. The Western Conference debuts in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.
About Cascade Lacrosse Cascade is the world's leading provider of lacrosse helmets. Founded in 1986, Cascade has supplied helmets to 11 consecutive national champions, is the official, exclusive supplier of helmets to Major League Lacrosse and the helmet of choice for over 85 percent of high school and men's lacrosse teams worldwide. The company is also the top manufacturer of women's lacrosse eyemasks. Known for its numerous innovations in product and service, Cascade has delivered a number of firsts to the lacrosse industry including: inventing the modern lacrosse helmet, pioneering the single plastic shell, creating the first protective eyemask for women, delivering multi-colors, 24- to 48-hour custom delivery and making radical improvements to style, fit and performance. Learn more about Cascade at www.cascadelacrosse.com.
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- Cascade and Major League Lacrosse Team Up To Fight Breast Cancer - MLL
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