CarMax Announced as Official Auto Retailer of the National Women's Soccer League
July 14, 2022 - National Women's Soccer League (NWSL) News Release
CHICAGO - The National Women's Soccer League and CarMax , the nation's largest buyer and seller of used cars, announced today a multi-year partnership. CarMax is now the Official Auto Retailer of the NWSL - the first in league history - and will serve as the presenting sponsor of the NWSL Shield, awarded to the club with the best record at the conclusion of the regular season. As part of the partnership, CarMax has committed to doubling the bonus pool awarded to the winning team of the NWSL Shield, increasing it from $5,000 to $10,000 per player.
The CarMax partnership supports the broader effort to provide an equitable, high-quality experience for female athletes on and off the field.
"This new collaboration is yet another indicator of the steadily increasing value of women's sports around the world and a testament to CarMax's enthusiasm towards achieving equity in sport," said NWSL Commissioner Jessica Berman. "We're excited to welcome a partner who shares both our passion for the game and a commitment to leveling the playing field for the remarkable athletes that call our league home."
"CarMax is an ardent supporter of women's sports and we are committed to helping increase the visibility of these incredible athletes and teams," said Sarah Lane, Vice President, Marketing at CarMax. "The NWSL and their passionate fans are driving the future of sports by standing up for the empowerment of women athletes. At CarMax, empowering our customers, associates and communities is core to what we stand for. We believe everyone should have the same opportunities to reach their full potential and CarMax is committed to supporting organizations that are fulfilling this commitment and making a positive impact."
CarMax will also assist in the creation of activations to bolster excitement and engagement for fans at home and onsite at league events, including the 2022 NWSL Championship.
In addition to their collaboration with the league, CarMax has also joined NJ/NY Gotham FC as the team's jersey partner and exclusive auto retailer, furthering its commitment to investing in women's sports partnerships at both the national and club level. The partnership will include various fan engagement campaigns as well as activations surrounding women's empowerment.
National Women's Soccer League Stories from July 14, 2022
- Thorns FC Sign Forward Michele Vasconcelos as a National Team Replacement Player - Portland Thorns FC
- What to Watch for with Racing at San Diego Wave FC - Racing Louisville FC
- Orlando City and Orlando Pride Announce Watch Party Presented by Heineken for Back-To-Back Fixtures on Sunday - Orlando Pride
- The Women's Cup Announces 2022 Kickoff Times - Racing Louisville FC
- CarMax Announced as Official Auto Retailer of the National Women's Soccer League - NWSL
- CarMax Announced as Official Auto Retailer of NJ/NY Gotham FC as Part of Multi-Year Partnership - NJ/NY Gotham FC
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
