Boston Cannons Add Citizens Bank as Newest Cornerstone Partner
May 1, 2018 - Major League Lacrosse (MLL)
Boston Cannons News Release
BOSTON, MA - The Boston Cannons of Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced today that the club has added Citizens Bank to its family of Cornerstone Partners, a group of leading local and national corporate brands in their respective industries that include OPTUM, Granite Telecommunications, Newmark Knight Frank and Suffolk Construction. Citizens Bank will also be named as the "Official Banking Partner of the Boston Cannons," and have the rights to use the Cannons brand in future marketing efforts.
Citizens Bank will be fully-immersed in the New England lacrosse culture and the passionate Cannons fan base through branding, in-game assets, community engagement and custom digital content.
"We continue to align ourselves with innovative partners that are leaders in their industries, and we're proud to have Citizens Bank in our family of Cornerstone Partners," said Ian Frenette, president of the Boston Cannons. "We look forward to our partnership not only for the team, but also for the community of families who support the Cannons."
As part of the partnership, the Citizens Bank brand will be featured prominently throughout Cannons home games, including naming rights to the VIP Sideline Club and the Presenting Partner of the Main Gate to the stadium. Throughout this partnership, the Cannons and Citizens Bank will provide lacrosse fans with exclusive experiences such as player meet and greets and the chance for one deserving fan to take the honorary faceoff against the Cannons faceoff specialist at every home game.
"We are excited to be a Cornerstone Partner for the Boston Cannons as a way to demonstrate our continued commitment to the community," said Jerry Sargent, President of Citizens Bank, Massachusetts. "Lacrosse continues to become more and more popular in Massachusetts and this is a great way for families to get together at the fields and experience a professional team up close."
The Boston Cannons and Citizens Bank will host five (5) Cannons Player Clinic Events throughout New England empowering young lacrosse players and helping to grow the game. These events will feature top Cannons players and coaches instructing players of various ages and skill levels the game of lacrosse. Cannons players will also provide mentorship giving young fans the chance to learn from the game's greatest players.
Citizens Bank will also become an Official Partner of the Boston Cannons Foundation. The Foundation's mission, in conjunction with Citizens Bank, is to build and maintain active relationships within the lacrosse community with local organizations and identify emerging initiatives. Specifically, the Foundation and Citizens Bank will work with MetroLacrosse to support their growing program in Boston and provide underprivileged athletes with college grants through the Cannons Care Scholarship program.
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