BayHawks and LECOM Extend Partnership in Historic Fashion
Published on August 2, 2010 under NBA G League (G League)
Erie BayHawks News Release
The Erie BayHawks and Lake Erie College of Osteopathic Medicine (LECOM) have established a new three-year partnership extension that includes LECOM being among the first-ever sponsors in the NBA Development League to secure logo placement on the team's jerseys.
Representatives from both organizations traveled to the NBA Store in New York City last week to unveil the new-look jerseys with NBA Commissioner David Stern and NBA D-League President Dan Reed.
"Our partnership with the BayHawks provides a practical resource for our Sports Medicine Fellowship at Millcreek Community Hospital as our physicians gain invaluable experience working with superb professional athletes; we see the jersey sponsorship as a way to enhance our partnership with the team by gaining national exposure for our college of osteopathic medicine and school of pharmacy," said LECOM president Dr. John Ferretti.
"It's very exciting to think about the exposure LECOM will receive in various markets across the country as a result of being on the BayHawks jerseys," Ferretti added.
The partnership, which extends through the 2012-13 season, consists of numerous components including: LECOM serving as the team's medical staff, the BayHawks recognizing LECOM as the team's "presenting partner," community programs to promote health, wellness and education, and placement of "LECOM" on the front of the team's home and road jerseys.
"LECOM is such an asset to the Erie region and we're proud to continue what is now a long-term partnership with the entire LECOM family," said BayHawks president Matt Bresee. "The jersey sponsorship illustrates their commitment to the success of our team while providing LECOM with national exposure."
The 2010-11 season marks the first time the NBA is allowing sponsorship of Development League jerseys.
The Rio Grande Valley Vipers have also recently established a similar partnership with Lone Star National Bank in Texas. Both Erie and Rio Grande Valley's new deals have also been recognized in the latest edition of Street & Smith's SportsBusiness Journal, a national publication read by business executives throughout the sports industry, and on the USA Today's website.
Erie, the NBA affiliate of the Cleveland Cavaliers and Toronto Raptors, begins its third season in November. Season tickets and group tickets are on sale now and can be purchased by calling 814-790-5600.
NBA G League Stories from August 2, 2010
- Vipers and Lone Star National Bank Enter into First-Ever NBA Development League Jersey Partnership - Rio Grande Valley Vipers
- BayHawks and LECOM Extend Partnership in Historic Fashion - Erie BayHawks
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