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Baden to Produce Official Ball of PASL-Pro

October 9, 2008 - Professional Arena Soccer League (PASL) News Release


10/9/08- The Professional Arena Soccer League (PASL-Pro) announced today that Baden has been named as its Official Ball Supplier for its inaugural season. Financial terms of the deal will not be disclosed.

In August Baden Sports launched its top-of-the-line soccer balls with a host of new features that benefit the players. Designed from the inside out, Baden's all-new Perfection® EliteTM SX751-CPL is made with Cross Panel Lamination™, a patented construction technique to create more consistent roundness, resulting in truer performance both in flight and off the foot. Baden's Lexum® and IconTM balls have also been redesigned to include CPL™ technology.

"Baden Sports is proud to partner with such a competitive and exciting league," said Michael Schindler, Baden's CEO. "The PASL is a great showcase for the new Cross Panel LaminationTM technology in our soccer ball line."

"From a competitive standpoint we set out to find a top quality ball," said PASL Commissioner Kevin Milliken, "and from a marketing side we wanted to find a partner who was well known in the soccer industry and we accomplished both of our goals with Baden."

As part of the deal Baden will emblazon its IconTM ball with the marks of the PASL-Pro and FIFRA. Baden will also produce the official ball for the Premier Arena Soccer League (PASL-Premier) as well as the United States National Arena Soccer Team.

About Professional Arena Soccer League PASL-Pro is a new professional arena soccer league whose inaugural season kicks off October 25, 2008 when the Stockton Cougars host the Colorado Lightning. PASL-Pro consists of 8 US teams, the CMISL, and LMFR. The San Diego Sockers have been added for the 2009/10 season. PASL-Premier just completed its 10th season as the nation's top amateur arena soccer league. PASL-Pro and PASL-Premier are members of Federacion Internacional de Futbol Rapido (FIFRA).

About Baden Baden Sports, Inc., an independent, family-owned company based in Federal Way, Wash., is a designer and producer of the highest quality athletic balls in sports. Baden's product leadership has led many collegiate conferences, programs and coaches to choose Baden as their "Official Ball." These include the winningest coaches in NCAA men's and women's basketball history: Bob Knight of Texas Tech University and Pat Summitt of the 2007, 2008 back-to-back National Champion University of Tennessee Lady Vols. Baden sells its products internationally with distribution centers in Federal Way, Wash. and Louisville, Ky. www.badensports.com

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