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Atlantic City Blackjacks Announced as AFL Team Name and Logo

March 7, 2019 - Arena Football League (AFL) - Atlantic City Blackjacks News Release

Atlantic City Blackjacks logo
Atlantic City Blackjacks logo
(Atlantic City Blackjacks)

Atlantic City, N.J. - Atlantic City AFL today announce the Atlantic City Blackjacks as the new name for the Arena Football League (AFL) team in New Jersey. The name "Atlantic City Blackjacks" represents the very core of Atlantic City and encapsulates the energy in the air from the boardwalk, to the beach, to the tables.

The team name was voted on by the community on and the Atlantic City Blackjacks name won the vote by a narrow margin, with 36% of the total votes. Gamblers came in as a close second at 31%, Royals at 13%, Jackpot at 11%, and High Rollers at 9%. There were over 6,500 unique votes submitted. The contest winner, determined by being the first person to submit the Blackjacks name at, was Michael Santaniello, a student from Rider University. Michael won the ultimate Atlantic City Blackjacks prize pack including 2019 inaugural season tickets, an official team game helmet and personalized home game jersey.

Team Name Manifesto: For over a century, Americans have flocked to Atlantic City looking for action and a rush of adrenaline. You can feel the energy in the air, from the boardwalk, to the beach, to the tables. In our community, WE WORK HARD AND PLAY HARDER. Along the way we've made reputations, built fortunes and crowned champions. This is YOUR town and the Blackjacks are YOUR team! Together, we are ALL IN!

The AFL is football for thrill seekers and risk-takers looking to throw caution to the wind and go for it all. Now the AFL is all in for Atlantic City, turning America's playground into a battleground. The stakes have never been higher because we're playing for you, Atlantic City! It's time to double down and hit Blackjack!

The unique Blackjacks logo presents the attitude of the team, the emotion of the fans, and the thrill of the game. The dynamic angles in the logo represent a hard-set determination and attitude meant to intimidate anyone who dares to oppose. The logo portrays the team's identity and the Embodiment of a tough city with an independent streak looking to dominate the AFL with grit and confidence.

The Blackjacks logo and brand identity was developed by Upside Collective, located in Albany, New York. Upside Collective creates inspiring designs, powerful software, and memorable videos for forward-thinking business to make their mark. The company designed the Blackjacks logo to be fierce, intimidating, and ready for battle.

The team's inaugural season motto "All In" symbolizes that the organization, coaches, team, and the fans are "All In" to make this Atlantic City's team and are committed to putting a competitive product on the field and in Atlantic City for the long term.

The Blackjacks' inaugural game is set for April 27, 2019 at the Wells Fargo Center. The Blackjacks will take on three-time League champion, the Philadelphia Soul. The Blackjacks will play their first ever home game at Jim Whelan Boardwalk Hall on Saturday, May 4 against the Columbus Destroyers. Game times will be announced at a later date.

The Atlantic City Blackjacks are proud to provide fans coverage of all games on the radio with the team's partnership with Townsquare Media South Jersey. All of the Blackjacks' games will be broadcast on 97.3 ESPN Radio, including a half hour pre-game and post-game show. There will also be a weekly coach's show that will broadcast live on 97.3 ESPN Radio every Thursday night throughout the season.

Team uniforms, dance team name, and other core elements of the team's brand will be announced at a later date.

"The Atlantic City Blackjacks, how great is that!" Said Ron Jaworski, AFL Executive Committee Chair and Trifecta Sports & Entertainment Owner. "The Blackjacks name, colors, and logo are perfect for Atlantic City. Our fans can be proud of this moniker and we can't wait to take the field in April. This is real now and we ask that the community supports this team, just like we will support the community. You won't be disappointed."

"We are proud and excited to reveal our identity to the world," said George Manias, COO of the Atlantic City Blackjacks. "The Atlantic City Blackjacks embody what Atlantic City is all about. The gambling tie-in is a natural, but the royalty, confidence, and strength that our logo represents will translate to the product that we put out on the field and in our community. We have a very sharp look and we couldn't be happier with the finished product and our team name, colors, and identity!"

"Upside Collective is thrilled to work with Trifecta Sports & Entertainment to develop the logo and brand identity for the Atlantic City Blackjacks," said Brendan Casey, President of Upside Collective. "The AFL and Blackjacks will continue to put forth the best sports entertainment for fans seeking constant action and excitement from some of the world's top athletes. The logo is fierce, intimidating, and ready for battle, making it the perfect embodiment of a tough city that works hard and plays harder."

The team has updated its website and social media with the announcement of the team name. The new website URL is Facebook, Twitter, and Instagram handles are now @AFLBlackjacks.

T-shirts with the team name and logo are on sale now at the team website, Fans can secure season tickets by calling 609-783-9494 or by going to the website. A limited number of great seats are still available! If you want to bring your organization or group to a game, fundraise, or perform on the field, group experiences are now on sale. Call for additional information.

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Atlantic City Blackjacks logo
Atlantic City Blackjacks logo


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