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Florida Launch

Florida Launch Announce Multi-Year Uniform Sponsorship

April 17, 2017 - Major League Lacrosse (MLL)
Florida Launch News Release


The Florida Launch of Major League Lacrosse today announced a multi-year partnership in which Van Ness Attorneys, based in Deerfield Beach, will receive a number of marketing assets, including the first uniform sponsorship in the team's history, beginning in the 2017-18 season.

"We are very proud to have such a fast growing and respected firm like Van Ness Attorneys as our first ever uniform sponsor. We reviewed several different brands for this and we felt that Van Ness complimented the Florida Launch brand well, they are a local firm growing and looking to move to a national stage" said Michel Zeff, Vice President of Sales and Marketing for the Florida Launch.

Van Ness Attorneys previously sponsored the Launch during the 2016-2017 season. With a change in MLL policy allowing teams to have sponsored uniforms, the Firm moved to up its involvement to be the title uniform sponsor. "I took advantage of the opportunity to sponsor the Launch uniforms having already been a general sponsor last year," said Tony Van Ness, founder of Van Ness Attorneys. "This sponsorship with the Launch will bring a strategic national exposure for our brand and we are very excited to be a part of the team in such a significant way."

The Firm will also co-brand a weekly web series entitled "Coach's Corner" that will feature in-depth interviews and behind-the-scenes content with Launch coach Tom Mariano.

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