The Wright Agency Renews Sponsorship for a Third YearJune 20, 2012 - National Basketball League of Canada (NBL Canada) Saint John Mill Rats
"We are renewing our sponsorship of the Saint John Mill Rats basketball team for a third year," announced Bruce Wright, Director of Client Services at The Wright Agency.
"We are also increasing our participation in the sponsorship program," he continued. "We recognize and appreciate the value this partnership brings to our business."
The Wright Agency, specializing in business-to-consumer advertising and marketing, has been an integral part to the Saint John Mill Rats organization since their inception in the city.
Ian McCarthy, President and General Manager of the Saint John Mill Rats, said, "The Wright Agency provides a valuable contribution to our team both as a sponsor and as our (advertising) agency of record. They are an invaluable resource to us with their creative services, project management skills and advice on developing and executing our marketing strategy effectively. With their help, we have been successful in engaging the community through both traditional and social media programs."
Wright said, "Our association with the Saint John Mill Rats has raised our profile in the community. This sponsorship provides a more significant return on investment than any other we have participated in so far."
This Fall, the Mill Rats enter their second season with The National Basketball League of Canada, formed in 2011. The league is growing rapidly and awareness of both the sport and the league across Canada is on the increase following a very exciting first year.
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National Basketball League of Canada Stories from June 20, 2012
- The Wright Agency Renews Sponsorship for a Third Year - Saint John Mill Rats
- Saint John Mill Rats Partner with YMCA for Summer Basketball Camps - Saint John Mill Rats
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