Sharks Continue to Gain Momentum in Worcester
June 6, 2012 - American Hockey League (AHL) Worcester Sharks
WORCESTER - Worcester Sharks President Michael A. Mudd is proud to announce that the Worcester Sharks saw an 8% attendance increase during the Sharks sixth season of hockey in Worcester during the 2011-12 season.Now entering their seventh season of American Hockey League action in Worcester, the Sharks are encouraged by the increased fan and corporate support from the central Massachusetts community and are looking forward to welcoming their 1,000,000th fan through the DCU Center turnstiles next season.
Over the last two seasons, the Sharks have seen an increase of 93% for group ticket revenue and have improved individual advanced ticket sales by 75%. Overall, the Sharks have experienced a 37% growth in total ticket revenue since the 2009-10 season.
The Sharks ranked near the top in the AHL with a 38% growth in group revenue sales and overall total ticket revenue growth with a 22% increase over last season.
In addition, the DCU Center reported nine sellouts (attendance over 5,400) during the 2011-12 Sharks campaign, including a franchise record crowd of 10,170 on Feb 24 vs. the Bruins. The Sharks averaged 4,402 fans during the 38 home dates at the DCU Center this past season; which is an 8% increase over the 2010-11 season and an 19.9% increase over the 2009-10 season.
On average, the AHL saw a 5% increase in attendance over the 2010-11 season.
With an average ticket price of just $12.49, the Sharks continue to provide a family friendly and financially responsible form of entertainment in central Massachusetts.
"The Sharks are encouraged and excited by the increase in attendance at Sharks games at the DCU Center for a second straight season," said Mudd. "With the continued support and active engagement from the city of Worcester and the DCU Center, along with our hard working staff, the Sharks are trending closer to where we would like to be as a business. We are looking forward to welcoming our 1,000,000th fan through the turnstiles next season as we continue to provide an affordable option for families across central Massachusetts."
The Sharks received continued support from corporate sponsors from 151 local businesses and organizations during the 2011-12 season through season tickets or corporate sponsorships; up from 134 in 2010-11 and 71 in 2009-10.
The increased fan and corporate support aided the Sharks and Sharks Charities to raise over $250,000 last season for local charities and attend over 300 community events and donate over 10,000 tickets.
The Worcester Sharks remain extremely active during the offseason with over 100 community appearances throughout central Massachusetts. Worcester Sharks Summer Days presented by Worcester Regional Airport includes player and mascot appearances, Sharks Street Brigades, and the SharkHead Shootout.
For more information regarding Worcester Sharks corporate sponsorship opportunities or season ticket information, please visit www.SharksAHL.com or call 508.929.0500.
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