ECHL Greenville Swamp Rabbits

Lewis Named New Road Warriors VP & GM

Published on June 1, 2012 under ECHL (ECHL)
Greenville Swamp Rabbits News Release


GREENVILLE, SC -The Greenville Road Warriors announced today that Chris Lewis has been named the team's new Executive Vice President and General Manager. He will begin his oversight of all aspects of the club's business operations today.

"I am extremely excited about joining the Road Warriors organization and look forward to working with this tremendous staff to make Greenville's franchise one of the premier teams in the ECHL," said Lewis. "My family and I are delighted to be moving to such a tremendous city and look forward to becoming a part of the Greenville community."

Lewis joins the Road Warriors with over 10 years of experience in professional hockey, including stints at the NHL, AHL and ECHL levels. Lewis served as the Director of Marketing for the Washington Capitals from 1999-2007, during which time, he led marketing, promotional, special event, partnership marketing, media partnership, advertising and grassroots marketing initiatives that resulted in marked increases in ticket and sponsorship sales as well as increased brand presence and media exposure

Before joining the Capitals, Lewis served as the ECHL's Assistant Director of Marketing from 1997-1999 and led the League's team services efforts and on-ice licensing program. He also worked on the sponsorship sales effort that resulted in record growth in revenue and corporate partner affiliations.

"I am extremely excited to welcome Chris to the Road Warrior family...his hockey experience and marketing acumen make him the right person to propel the franchise forward," said Road Warriors' owner Fred Festa. "I am certain the Greenville community will find his enthusiasm and passion contagious."

Lewis' career in hockey includes time with the Philadelphia Phantoms of the American Hockey League. From 1996-1997, Lewis was the lead ticket sales account executive for the team. He created and implemented various corporate ticket sales programs and helped the team draw numerous crowds of over 17,000 fans during its inaugural season.

Lewis also spent time with the NFL's Philadelphia Eagles (1996) corporate sales and service team and worked on numerous presentations aimed at increasing the club's sponsorship and premium seat sales revenues.

Lewis signs on with the Road Warriors after spending the last five years at Binghamton University. From 2007-2012, he led the business development efforts for the school's Division I Athletics program, setting new benchmarks for development revenue and donor participation during his tenure with the program.

Season Tickets for the 2012-2013 season are now available! The Road Warriors have lowered prices and added great new benefits to their season ticket packages. For more information on Full Season and Weekend Ticket Plans, call 864-674-PUCK (7825).

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