WNBA to premier new brand campaign during draft
April 5, 2006 - Women's National Basketball Association (WNBA) News Release
NEW YORK, NY- April 5, 2006, "Have You Seen her?" the WNBA's new brand campaign makes its debut Wednesday, April 5, during the telecast of the League's annual Draft. With the League's 10th Anniversary season set to get underway this spring, the campaign underscores the depth and breadth of the athletes who play this game...multi-faceted role models, believers, dreamers, achievers, students, teachers, leaders, and champions.
A 60-second version of the spot will debut during the first round of the Draft on ESPN2 with a 30-second spot airing during the remaining two rounds of the Draft on both ESPNU and NBA TV. Both versions feature the hit song, "Rush," by young sensations Aly and AJ, whose Disney Channel's original movie, "Cowbelles," was the number two rated cable program recently with 5.8 million viewers (second only to "The Sopranos").
"The WNBA and our players provide thrilling competition that is exciting and inspiring for our fans," said Donna Orender, WNBA President. "The 'Have You Seen her?' campaign delivers what the WNBA embodies -- inspiration, aspiration and believing in women."
Aly and AJ added, "We are so excited to have Rush' be part of the WNBA Have You Seen her?' campaign. The song is about seeing your dreams and aspirations come true, and it fits so well with the spirit of the WNBA."
After debuting during the WNBA Draft, "Have You Seen her?" spots will subsequently air during nationally televised NBA and WNBA games on ABC, ESPN, ESPN2, TNT and NBA TV and other national WNBA-controlled television inventory.
"For the WNBA's 10th Anniversary season, ABC sports and ESPN's promotional strategy is to align our creative messaging and adopt their 'Have You Seen her?' theme," said Katie Lacey, senior vice president, Marketing, ESPN and ABC Sports. "The creative will showcase the passion and accessibility of the league's most prominent players."
Produced by NBA Entertainment, "Have You Seen her?" the multi-million dollar campaign also will include in-arena, print, internet and radio elements. Imaging for the promotional campaign will be used across other League-controlled media including WNBA.com, Inside Stuff and Hoop magazines, with the potential for outdoor applications such as billboards, bus wraps and more. In addition, the campaign will be integrated into the overall marketing plans for all 14 teams and their respective markets.
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Women's National Basketball Association Stories from April 5, 2006
- Comets select four players in WNBA draft - Houston Comets
- Tar Heels' Atkinson highlights Fever draft picks - Indiana Fever
- Silver Stars draft Baylor standout Sophia Young and Tennessee guard Shanna Zolman - San Antonio Stars
- WNBA President Donna Orender - 2006 WNBA Draft Press Conference Q&A - WNBA
- Chicago Sky selects three players in WNBA rookie draft - Chicago Sky
- Shock Acquires Jacqueline Batteast in Draft-Day Trade - Detroit Shock
- Monarchs select Kim Smith and Scholanda Hoston in first round - Sacramento Monarchs
- Sting select three players in 2006 WNBA draft - Charlotte Sting
- Augustus Selected First in 2006 WNBA Draft - WNBA
- Storm Select Barbara Turner in 2006 WNBA Draft - Seattle Storm
- Mystics select Tamara James - Washington Mystics
- Sparks draft three California locals - Los Angeles Sparks
- Phoenix Mercury drafts Rutgers star Pondexter with second overall pick - Phoenix Mercury
- WNBA to premier new brand campaign during draft - WNBA
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