XFL Partners with Connect Partnership Group to Enhance Corporate Sales and Partnerships Strategy
Published on June 7, 2022 under XFL (XFL) News Release
NEW YORK, NY - The XFL today announced it has selected Connect Partnership Group ("Connect"Â) as its sponsorship sales agency, working together to enhance and execute the League's comprehensive corporate partnership strategy.
"This partnership builds upon the momentum of the XFL's refreshed brand vision under new ownership and opens the door for attractive new opportunities to co-create with partners and brands that share our passion for innovation and excellence,"Â said Russ Brandon, President of the XFL.
Jordan Schlachter, Chief Business Officer, will lead the League's commercial efforts to create mutually beneficial and immersive partnerships between leading brands and the XFL. He will lead the Connect collaboration, effectively linking data analytics, creativity, strategy and sales under one umbrella, and creating a turnkey commercial value proposition for the League, its brand partners and its new, exclusive broadcast partner, The Walt Disney Company and ESPN.
"The XFL provides brands with an opportunity to partner with a purpose- and culture-driven football league in new and innovative ways not yet seen before in professional sports. Connect has the proven expertise, track record and relationships to visualize this unique opportunity for partners, and we look forward to continuing our relationship in even more valuable ways for all,"Â said Schlachter.
"Connect is excited to again earn the XFL's trust as their partnership sales and strategy teammate. Our brand partners loved the value proposition in 2020, and our commercial offerings will now be even more powerful with the XFL's new ownership group in combination with Disney and ESPN's energy, passion and storytelling driving the league forward. We have already received overwhelmingly positive feedback from brands, which adds to our excitement for co-creation and growth,"Â said Ben Cahalane, Connect Co-Founder.
XFL Stories from June 7, 2022
- XFL Partners with Connect Partnership Group to Enhance Corporate Sales and Partnerships Strategy - XFL
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