Tim McGhee Tapped to Develop NWHL Partnerships
July 22, 2021 - Premier Hockey Federation (PHF) News Release
(Brooklyn, N.Y.) - The National Women's Hockey League today announced the addition of Tim McGhee, a senior marketing executive with over 20 years of brand and agency experience, to enhance the league's business operations. The MSP Sports Founder will help spearhead various partnership efforts such as building new corporate sponsorships and business development opportunities heading into the 2021-22 season.
"Developing and strengthening partnerships is important for the NWHL to continue towards goals of brand enhancement, revenue generation to raise athlete salaries, and growing professional women's hockey in North America," said NWHL Commissioner Tyler Tumminia. "The depth of Tim's experience, his contacts, and portfolio of turnkey sponsorships with major players across sports and the business world will support Katie Gardner, our Vice President of Business Strategy & Marketing, and help the NWHL take the positive momentum generated during Season 6 and elevate it into our new era."
McGhee's MSP Sports & Entertainment is a strategic consultancy based in Summit, New Jersey since 2012 that specializes in working with brands and properties to maximize their sponsorship value. His clients have included the U.S. Olympic and Paralympic Properties, New York Riptide and Petronas, New York Red Bulls, Philadelphia 76ers, Professional Bull Riders, Citizen Watch, Topps, DailyMail.com, Thomson Reuters, Willis Insurance, among others.
"I'm really excited to be working with the NWHL as they continue to grow," McGhee said. "As someone who has been involved in partnership marketing for nearly two decades, I see great upside for the league in this area. The NWHL has a compelling story to tell and I'm confident that as we engage brands we'll be able to show them how a partnership can help them achieve their objectives."
Some of McGhee's other professional experiences include roles as Senior Vice President at CSE, Senior Vice President/Managing Director for IMG Consulting, Executive Director of Global Sponsorships with Cingular Wireless and AT&T, and Director of Marketing at PSP Sports. He holds a Bachelor's degree in marketing from Cornell University and an MBA in management and finance from Columbia University.
The 2020-21 NWHL season featured a landmark partnership with Discover, and corporate sponsorships with Dunkin' and OOFOS that produced record-setting figures and contributed to the historic salary cap increase up to $300,000 per team in 2021-22. Various partnerships also help support NWHL players financially through a revenue-sharing policy between the NWHL and its players where a portion of the revenue from league partnership agreements are shared and distributed to NWHL players.
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