USL San Diego Loyal

SD Loyal Announces Multi-Year Partnership with adidas

Published on January 17, 2020 under United Soccer League Championship (USL)
San Diego Loyal News Release


San Diego, CA - Today, at the United Soccer Coaches Convention, San Diego Loyal Soccer Club (SD Loyal) announced its multi-year partnership with adidas Football to assist in elevating the club both on and off the field. USL Championship's newest club kicks off its inaugural season on March 7 at Torero Stadium.

This partnership- built on the value of impacting lives through sport- begins with the SD Loyal's 2020 Inaugural Season. In addition to being the official supplier for the game day uniform kit, adidas will outfit the players and coaching staff for training and travel.

"We're thrilled to wear the three stripes and to connect with the global leader in soccer," said President of SD Loyal, Warren Smith. "It's a true honor to have adidas represent our look and feel in our merchandise and kits, and we look forward to a strong and long partnership."

"Today marks the beginning of an exciting and strategic partnership for us," said West Sales Director for adidas, Frank Battle. "SD Loyal combines the exceptional experience of Landon Donovan and Warren Smith with a fan-focused and innovative brand. We can't wait to see the nation's newest team wearing adidas on the field."

SD Loyal and adidas will soon announce the reveal of the official home and away kits. Follow @sandiegoloyal on social media and join the email list at SDLoyal.com to stay up to date on news and announcements.

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United Soccer League Championship Stories from January 17, 2020


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