Sahlen's Hot Dogs Becomes Sponsor of Women's Professional Soccer
January 14, 2011 - Women's Professional Soccer (WPS) News Release
BALTIMORE, MD & BUFFALO, NY (January 14, 2011) - Women ¬â¢s Professional Soccer and Sahlen Packing Company, Inc. of Buffalo, NY, today announced a partnership that makes Sahlen ¬â¢s the "Official Hot Dog of Women ¬â¢s Professional Soccer." The deal, which includes a "Sahlen ¬â¢s" logo patch on all WPS team uniforms throughout the 2011 season, was announced by WPS CEO Anne-Marie Eileraas prior to the 2011 WPS Draft at the NSCAA Convention in Baltimore, Maryland.
"We are pleased to add a premier brand like Sahlen ¬â¢s to our sponsorship roster in the third year of play," said Eileraas. "With the addition of Sahlen ¬â¢s as another national sponsor, we are ahead of our plans to bring on new sponsors for the 2011 season - well in advance of pre-season." As part of the deal, Sahlen ¬â¢s will also receive placement on the WPS website.
"We are so proud to partner with Women ¬â¢s Professional Soccer as the league ¬â¢s official hot dog," said Joe Sahlen. "The league reaches the targeted family demographic for our products and brand that makes it an attractive property." The Sahlen brand is known for deli meats and hot dogs and is carried in all WPS markets. Sahlen is the owner of the Western New York Flash, a WPS expansion team in 2011.
Other national sponsors of Women ¬â¢s Professional Soccer include PUMA, Citi, Playtex, the U.S. Coast Guard - sponsor of the past two WPS All-Star Games - and MedImmune.
The 2011 WPS Season will kick off with its first game on Saturday, April 9th as the Atlanta Beat host the Boston Breakers at KSU Soccer Stadium in Kennesaw, GA. The full 2011 WPS Season schedule will be announced in February. The league ¬â¢s six clubs will contest 18 regular season games from April through August, which will be followed by a four-team playoff and the 2011 WPS Championship presented by Citi on August 27-28.
• Discuss this story on the Women's Professional Soccer message board...
Women's Professional Soccer Stories from January 14, 2011
- Atlanta Beat Signs Heather Mitts - Atlanta Beat
- Cal Star Alex Morgan Selected First by Western New York Flash - WPS
- Pair Selected in WPS Draft - Sky Blue FC
- Sahlen's Hot Dogs Becomes Sponsor of Women's Professional Soccer - WPS
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
