Russell Athletic Becomes Official Sideline Apparel Partner of CEBL
Published on February 7, 2024 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League (CEBL) and Russell Athletic, a branch of Augusta Sportswear Brands (ASB), announced Wednesday a partnership that will see the athletic apparel manufacturer serve as the official sideline apparel partner of the CEBL for the 2024 season.
ASB and Russell Athletic will provide each of the 10 CEBL teams with official sideline apparel for their players and staff. Officially licensed apparel for all CEBL teams is available at cebl.ca/shop, with an extensive new selection from ASB including Russell Athletic sideline gear to be added in the near future.
"As industry leaders in performance wear and fan apparel, our new partners at Augusta Sportswear and Russell Athletic enhance the selection of our team sideline apparel and merchandise accessible to our fans," said Mike Morreale, Commissioner and Co-Founder of the CEBL. "With a seemingly endless selection of styles, colours and sizes available, we will have more options in our team stores and the ability to capture and deliver legendary moments as they happen."
"We are very excited to partner with the CEBL. They have done such an amazing job making dreams a reality for top-flight athletes and really everyone who touches the game and wants to go further with their passion for it," said David Goerke, VP of Marketing at Augusta Sportswear Brands.
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