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Rugby Now Inks Three-Year Deal with Major League Rugby

February 4, 2022 - Major League Rugby (MLR) News Release


DALLAS - Major League Rugby (MLR) announces a three-year partnership with Rugby Now, the U.S. based parent company of The Rugby Shop UK. Launching as "Rugby Now" in the United States, the premium rugby ecommerce platform will power the ShopMLR.com retail experience catering to all rugby apparel and equipment needs for players and fans.

"Given Rugby Now's global experience in catering to the core rugby fan this partnership was a natural fit for us as we seek to engage with our fans in more meaningful ways," said MLR Commissioner George Killebrew. "We believe that the exclusive retail partnership will fuel our growth as we are able to offer even more branded options for our fans."

The partnership with Rugby Now will begin with a soft launch of ShopMLR.com, coinciding with the start of the 2022 season offering select fan gear and will ramp up as the season progresses.

"North America is considered the highest growth market in world rugby right now and we believe MLR is the crucial catalyst that will help this market realize its true potential of becoming a global rugby powerhouse." Said Rugby Now Director Niall Barry. "Rugby Now is incredibly proud to be named The Official Merchandise Partner of MLR. We are excited to provide fans with fantastic Rugby and MLR products combined with the premium service Rugby Now prides itself on delivering."

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Major League Rugby Stories from February 4, 2022


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