Reebok Hockey to Sponsor ECHL All-Star Game
Published on July 27, 2009 under ECHL (ECHL) News Release
PRINCETON, N.J. - The ECHL announced that Reebok Hockey will be the presenting sponsor for the 2010 ECHL All-Star Game and Skills Competition.
"The All-Star Game is the annual showcase for the best ECHL talent and young prospects and we are proud to bring Reebok Hockey on board as the presenting sponsor" said ECHL Commissioner Brian McKenna. "The combination of the best ECHL talent and Reebok Hockey high-performance products is an ideal combination."
"Reebok Hockey is very pleased to be the presenting sponsor for the ECHL All-Star Game. The ECHL, its member teams and its talented roster of players provide Reebok Hockey with an ideal platform to showcase our high-performance products," said Glen Thornborough, Reebok Hockey Vice President of Global Sports Marketing. "Our commitment to delivering breakthrough product innovation is clearly demonstrated through the 8.0.8 O-stick which is just one of the great products that help ECHL players perform at the top of their game."
Reebok Hockey will receive promotional opportunities; in-arena signage, including dasherboards; television, radio and print advertisements; internet exposure and web site presence. Reebok Hockey was the title sponsor for the 2007 All-Star Game hosted by the Idaho Steelheads.
The Ontario Reign, the City of Ontario and Citizens Business Bank Arena will host the 18th Annual ECHL All-Star Game on Jan. 20, 2010 and the 13th Annual All-Star Skills Competition on Jan. 19, 2010. In their first season in 2008-09, the Reign finished second in the ECHL in attendance with 5,856 fans in the regular season and drew more than 27,000 for their final three home games, including back-to-back sellouts at the 8,500-seat Citizens Business Bank Arena.
Reebok Hockey has been the exclusive supplier of hockey sticks, helmets, visors, gloves, pants, track suits and protective equipment for ECHL players the past five seasons and has been partners of the Premier âAA' Hockey League for more than 10 years. Reebok Hockey is the official sponsor of the ECHL weekly goaltender award as well as the monthly player and rookie awards and the yearly awards for goaltender, plus-minus rating, rookie, and most valuable player.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the Champions Hockey League, the American Hockey League, the Canadian Hockey League, the ECHL and several NCAA and national teams.
Six coaches and 51 players from the All-Star Game have advanced to the National Hockey League. The annual midseason showcase is attended by representatives from the National Hockey League and the American Hockey League and there have been 33 players who have gone on to play in the NHL since 2002 when the lineups began having players who coaches felt were prospects to move up to a higher level.
The past seven ECHL All-Star Games have generated more than $1 million each for the local economy as guests, players, coaches and fans occupy hundreds of hotel rooms and spend three days in the host city.
The All-Star festivities will also include the official induction ceremony for the third class of the ECHL Hall of Fame.
The game has been available live on the NHL Network the last seven years as well as being broadcast on multiple regional networks. The audio broadcast has been carried on XM Satellite Radio as well as being available in all ECHL markets.
The Stanley Cup and the Patrick J. Kelly Cup will both be on display throughout the event, marking the 10th time in the last 11 years that the NHL championship trophy and the ECHL championship trophy have been displayed together at the All-Star Game.
ECHL Stories from July 27, 2009
- Condors News & Notes - Bakersfield Condors
- K-Wings add two to roster - Kalamazoo Wings
- Salmon Kings Sign Southern - Victoria Salmon Kings
- Reebok Hockey to Sponsor ECHL All-Star Game - ECHL
- Cyclones Sign Assistant Coach Dean Stork for 2009-10 - Cincinnati Cyclones
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