Professional Women's Hockey League Announces Partnership with Discover©
Published on February 15, 2024 under Professional Women's Hockey League (PWHL) News Release
TORONTO, ON - The Professional Women's Hockey League (PWHL) and Discover Financial Services (NYSE: DFS) today announced a new partnership for the league's inaugural season. The agreement sees the leading digital bank and payments services company become an Inaugural Partner of the PWHL, with an asset program that features the Discover logo on PWHL Minnesota helmets.
"Discover's long-standing support of professional women's hockey, and their commitment to growing the game, make this partnership a perfect fit," said Amy Scheer, PWHL Senior Vice President of Business Operations. "We look forward to working together to build meaningful connections in our U.S. markets and engage the PWHL's passionate fans."
"Discover is proud to be an inaugural partner of the PWHL and support the amazing athletes on the ice who are continuing to grow the sport of women's hockey," said Jennifer Murillo, Chief Marketing Officer at Discover. "Discover truly believes that hockey is for everyone, and we are looking forward to connecting with PWHL fans this season."
In addition to Discover's branding on PWHL Minnesota helmets, the partnership includes in-arena signage and promotions across the league's three U.S. teams in Minnesota, Boston, and New York. Discover will have broadcast activations, digital integration, and deliver unique social media content, including lighthearted mini-mic features that will introduce fans to PWHL players and their personalities.
The inaugural PWHL regular-season began on January 1, 2024, and includes 72 games through May 5, 2024, followed by playoffs.
Professional Women's Hockey League Stories from February 15, 2024
- Professional Women's Hockey League Announces Partnership with Discover© - PWHL
- Minnesota Tops Ottawa 2-1 to Move into First in PWHL Standings - PWHL
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