Professional Women's Hockey League Announces Partnership with Bread Financial
February 14, 2024 - Professional Women's Hockey League (PWHL) News Release
TORONTO, ON - The Professional Women's Hockey League (PWHL)today announced Bread Financial, a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, as an Inaugural Partner of the PWHL. As part of the sponsorship, Bread Financial's logo will be featured on PWHL New York helmets in addition to various other assets across the league's three U.S. teams.
"The PWHL is excited to welcome Bread Financial as an Inaugural Partner," said Amy Scheer, PWHL senior vice president of Business Operations. "They have long supported the advancement of women and girls in a number of areas, including in sports. Their mission to challenge the status quo fits perfectly with the launch of the PWHL and the exciting advancement of professional women's sports, and we're thrilled about our shared commitment to women and the community."
"We are proud to support the PWHL and all of the women playing in this new league," said Ralph Andretta, president and CEO of Bread Financial. "As a trailblazer, the PWHL is creating opportunities and opening doors for some of the world's most talented female athletes to pursue their dreams in professional ice hockey while also tapping into an engaged and growing fan base. We couldn't be more excited to partner with them to help fuel the league's and its players' success."
In addition to Bread Financial's branding on PWHL New York helmets, the partnership includes in-arena signage and promotions across the league's three U.S. teams in Boston, Minnesota and New York. Bread Financial will also be featured in broadcast and digital integrations and deliver unique social media content including the 'Save of the Game, presented by Bread Financial' that showcases highlight-reel plays.
The inaugural PWHL regular season began on Jan. 1, 2024, and includes 72 games through May 5, 2024, followed by playoffs.
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- Professional Women's Hockey League Announces Partnership with Bread Financial - PWHL
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