PWHL Professional Women's Hockey League

Professional Women's Hockey League and Rogers Announce Strategic Partnership

Published on December 29, 2023 under Professional Women's Hockey League (PWHL) News Release


TORONTO, ON - The Professional Women's Hockey League (PWHL) and Rogers Communications announced today a new multi-year agreement ahead of the inaugural season opener on January 1, 2024. Rogers will become the official telecommunications partner of the PWHL in Canada. The partnership builds on Rogers deep commitment to hockey and to growing the game across Canada.

"Rogers has become synonymous with hockey in Canada through its partnership with the NHL, bringing professional hockey to fans from coast-to-coast through its media properties, team investments, and league sponsorships," said Stan Kasten, PWHL Advisory Board member. "This exciting partnership with the PWHL is yet another extension of Rogers' commitment to growing the game and bringing Canadians the best professional hockey experiences."

Through the partnership, Rogers will support the growth of women's hockey in Canada by bringing fans closer to the action with live games, behind-the-scenes content, unique fan experiences, and inspirational opportunities for girls in minor hockey to connect with their hockey heroes.

"We're proud to support the PWHL and to help grow women's hockey across the country," said Tony Staffieri, CEO, Rogers Communications. "We look forward to working alongside the league to celebrate its historic moments, excite and reward fans, and empower the next generation of young players."

Rogers also announced a partnership with PWHL Montreal to create once-in-a-lifetime experiences for girls in local minor hockey programs. As part of this agreement, Rogers will be featured prominently on the team's helmets and through in-arena signage and promotions.

"Embracing equity on and off the ice is very important. If you can see it, you can be it, and to be a role model for the next generation is something I truly value," said Marie Philip-Poulin, PWHL Montreal forward and three-time Olympic gold medalist. "Working with Rogers over the years, I have witnessed first-hand how they work to create opportunities for youth in sport, and I am so excited to build on that work with them and the PWHL."

Rogers will create custom content with the PWHL to engage fans, including Faceoff presented by Rogers, an exclusive, behind-the-scenes social series that goes deeper into the lives of the league's top players. Rogers will also bring girls playing minor hockey closer to the action by sponsoring a closed practice in each Canadian market, helping youth athletes experience firsthand how pros train and prepare. Fans can watch the first game of the PWHL season, New York vs. Toronto on Monday, Jan. 1 at 12:30 p.m. ET / 9:30 a.m. PT on Sportsnet ONE and live streaming on Sportsnet+.



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