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Premier Lacrosse League Teams up with Chipotle for Virtual Senior Day

May 20, 2020 - Premier Lacrosse League (PLL) News Release

LOS ANGELES, CA. - The Premier Lacrosse League (PLL) has announced today the launch of Virtual Senior Day presented by Chipotle, a social initiative that recognizes high school seniors who missed out on their final season of lacrosse due to the ongoing COVID-19 pandemic.

As part of the partnership, the PLL and Chipotle will be sending video messages from the game's top stars to high school seniors who are playing for their respective alma matters. Over twenty five PLL stars are slated to participate in Virtual Senior Day, including Paul Rabil (Atlas LC), Trevor Baptiste (Atlas LC), Rob Pannell (Atlas LC), Myles Jones (Redwoods LC), and Connor Farrell (Chrome LC). Videos will see each PLL athlete acknowledge graduating seniors and offer words of encouragement to the respective players as they embark on the next step of their careers. The PLL is additionally inviting the larger lacrosse community to share their stories of their high school playing days using the hashtag #VirtualSeniorDay. Select submissions will be featured on PLL social channels throughout the duration of the campaign.

"Senior Day serves as a memorable moment for all athletes across the country and I'm saddened that this year's class will miss out on it," says PLL Co-Founder & Atlas LC midfielder Paul Rabil. "In light of this pandemic's limitations, we've come up with the idea to create a Virtual Senior Day that could leverage the shareability across social and our players as influential alums to high school seniors everywhere. With Chipotle as our partner, we're able to generate local support inclusive of special giveaways across the country. Let's recognize all high school seniors and help make their day go viral."

"At Chipotle, we take immense pride in supporting local athletes and providing them easy access to real, nutritious food," said Chris Brandt, Chief Marketing Officer. "With the sports world turned upside down, we wanted to team up with the PLL to honor outstanding student-athletes and help the entire lacrosse community get excited about the future of the game."

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