Premier Lacrosse League Shows Growth Across Ticketing, Streaming, Social, and Digital Platforms
Published on June 25, 2021 under Premier Lacrosse League (PLL) News Release
LOS ANGELES, CA. - In its first two weeks returning to a tour-based model, the Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across ticketing, streaming, social, and digital platforms.
"We're a digitally-native company that has driven our early success through a robust media plan. We continue to invest in hosting league, team and player-centric conversations across all mediums, tailoring each to a respective audience", said Mike Rabil, Co-founder and CEO of the PLL. "In doing so, it is our belief that we will continue to see success across each of our business units, as evidenced by our first 2 weeks of the 2021 season."
Leading up to week 1 at Gillette Stadium, the league announced an additional round of funding, led by New England Patriots owner Robert Kraft, Arctos Sports Partners, and return investor Joe Tsai Sports.
Despite COVID-19 ticketing restrictions and a social-distance seating manifest, during Week 1 at Gillette Stadium, the PLL sold the most tickets of any weekend in league history -ÃÂ a +93% increase over the league's first-ever event in 2019 at Gillette Stadium.
Driven by competitive on-field play,ÃÂ highlighted a pair SportsCenter Top 10 Plays by Paul Rabil and Jake Carraway,ÃÂ and two-time Super Bowl champion Chris Hogan's return to the sport, the league continues to reach new eyeballs.
During the bye week Co-founder and CMO, Paul Rabil, appeared on Late Night with Seth Meyers.
The league's social media handles maintained a 5.0% interaction rate - highest in the industry per CrowdTangle. Other leagues: MLB (1.74%), NFL (0.99%), MLS (0.98%), NHL (0.77%), NBA (0.51%).
Premier Lacrosse League's ticketing, streaming, social, and digital successes include:
Tickets
Sold through all available inventory across three days in Boston, marking a single-weekend ticket sales increase of 93.12% off of the previous high from 2019
Tickets sold are up 93.5% over first two weekends from 2019
Ticket revenue is up 76.16% over first two weekends from 2019
Streaming
Peacock live minutes streamed in Week 1: +162%
Peacock total minutes streamed in Week 1: +132%
Social Media (Instagram, Twitter, Facebook and Tik Tok)
Total impressions: 55,073,939ÃÂ
Total engagements: 3,788,082
Video views: 4,192,723
YouTube
Total minutes watched: 79.0K minutesÃÂ
Total views: 926.2KÃÂ
Game highlight views: 388.3KÃÂ
League accounts during Weeks 1 and 2 (Instagram, Twitter, Facebook and Tik Tok)
Instagram impressions: 26.3MÃÂ
Instagram interactions: 2.5MÃÂ
Twitter impressions: 28.8MÃÂ
Twitter interactions: 1.3MÃÂ
Tik Tok video views: 953.8K
Tik Tok interactions: 167.9K
Team accounts during Weeks 1 and 2 (Instagram, Twitter, Facebook and Tik Tok)
Waterdogs: 8.4M impressions (+162%), 4.5% engagement rate
Redwoods: 3.6M impressions (+49%), 7.3% engagement rate
Cannons: 3.3M impressions, 8.3% engagement rate
Digital
Pageviews: 2,363,194 (+196%)
The 2021 PLL Season continues on the NBC family of networks this June 25th, 26th and 27th at Homewood Field in Baltimore, MD. In 2021, the PLL will be broadcasting 21 games on NBC (4) and NBCSN (17), the most-ever professional lacrosse games on television in a season, and 23 games exclusive on Peacock.
For more information on the 2021 schedule, visit www.premierlacrosseleague.com/schedule.
Premier Lacrosse League Stories from June 25, 2021
- Premier Lacrosse League Shows Growth Across Ticketing, Streaming, Social, and Digital Platforms - PLL
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