Parx Casinor Announced as Presenting Partner
January 15, 2013 - Arena Football League (AFL)
Philadelphia Soul News Release
PHILADELPHIA (January 15, 2013) - The Arena Football League's American Conference Champion Philadelphia Soul and Pennsylvania's No. 1 casino, Parx CasinoR jointly announce a multi-year partnership beginning with the upcoming 2013 season. Parx CasinoR will join The Philadelphia Soul at a prominent corporate level as the Presenting Sponsor for the 2013 and 2014 seasons.
The partnership plan will be a fully integrated marketing initiative between the two burgeoning brands. Elements of the partnership will include a newly created co-branded logo uniting both corporate identities. The logo will be featured on all team printed assets such as season tickets, posters, game day programs, pocket schedules, as well as multiple in-arena, community and game television broadcast promotions. The logo will also be displayed on Chickie's and Pete'sR, the famed crab house and sports bar, employee uniforms at all restaurant locations.
"This is a unique opportunity for our organization to partner with the renowned Pennsylvania casino," said Soul COO/VP John Adams. "Parx CasinoR is a dynamic and expanding brand and we are excited about partnering and growing together. This deal will allow both of us to co-brand and expand our overall reach in the market."
To kick off this exciting partnership, the 2013 Soulmates Dance Team Finals will be held at 360 inside Parx CasinoR on Tuesday, January 29, 2013. At the event, the new co-branded logo will be unveiled at 6 p.m. and the Soulmates final audition will begin at 7 p.m.
"The Philadelphia Soul is a thriving organization with a passionate fan base right in our backyard. We are thrilled by this new relationship and the opportunity to align Parx CasinoR alongside another industry leader matching our dedication to excellence," said Marc Oppenheimer, Chief Marketing Officer for Greenwood Racing Inc., owners and operators of Parx CasinoR.
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- Parx Casinor Announced as Presenting Partner - Philadelphia Soul
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