New Era Inks Deal to Become Official Sideline Cap of the AFL
Published on December 3, 2015 under Arena Football League (AFL) News Release
LAS VEGAS - New Era, the popular international lifestyle brand best known for its partnerships with Major League Baseball and the National Football League, has signed on to become the Official Sideline Cap for the Arena Football League (AFL). The AFL announced the partnership today.
As part of the arrangement, AFL players, coaches, training staff and other sideline personnel will wear New Era head caps during the 2016 season. Fans will be able to purchase team headwear at arena concession stands beginning at the start of the season, and in retail outlets later in the year.
"New Era is a World Class brand in the sports apparel industry and I have been an avid fan and customer for many years," AFL Commissioner Scott Butera said. "New Era is a leader in quality product innovation and their involvement means a lot to the Arena Football League."
"New Era is about self-expression, individuality and authenticity. We hold true to our roots of fashion and on-field performance," said Ryan DiNunzio, Senior Marketing Manager at New Era. "The arrangement with the AFL carries that theme to football fans loyal to the arena game, and we're excited about the possibilities."
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