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Minnesota Swarm Partner with Goldy's Locker Room

November 21, 2013 - National Lacrosse League (NLL)
Minnesota Swarm News Release


SAINT PAUL, Minn. - The National Lacrosse League's (NLL) Minnesota Swarm today announced a partnership with Signature Concepts, Inc., a locally owned company that specializes in high-quality apparel and merchandise, to operate the Swarm's retail merchandise for the 2014 season.

The partnership will make Swarm apparel, merchandise and single-game tickets available for purchase in 10 Goldy's Locker Room locations across the Twin Cities and will include an improved selection of Swarm apparel online at TheSwarmShop.com.

"Goldy's Locker Room is proud to be a partner with the Minnesota Swarm and is excited to showcase quality apparel and product options for Minnesota Swarm fans," said Scott Amundson, General Manager for Gold Country Inc. "Lacrosse is a growing sport and we are happy to be working with a quality professional team in the Minnesota Swarm to build the brand and to showcase the quality of the league by providing quality service and Swarm logoed apparel."

New Swarm apparel and merchandise are scheduled to be available for purchase both online and in-store at Goldy's Locker Room locations prior to Black Friday on Nov. 29. Online items will now include Swarm Jerseys with the ability to personalize the jersey with your name and number on the back, as well as an increased selection in women's and youth apparel.

"We are excited to work with Signature Concepts and Goldy's Locker Room this season," Swarm Co-Owner and President Andy Arlotta said. "Based on our fans' feedback, we felt it was very important to expand upon our merchandise offerings both online and in retail locations across the Twin Cities. This partnership will make it easier for our fans to purchase Swarm apparel and merchandise, and will provide them with a more diverse selection."

In addition to being able to purchase apparel at Goldy's Locker Room locations, Swarm fans will also be able to buy single-game tickets to all nine home games at The Hive in select seating sections. Fans purchasing two or more tickets for a game will receive 20% off a single Swarm item at the time of purchase.

During Swarm games at Xcel Energy Center, The Swarm Shop will be located in three locations on the lower-level concourse - Gate 1 (Section 104), Gate 3 (Section 114) and Section 119. Swarm Season Ticket Holders will enjoy a 15% discount at all in-arena locations.

For a list of all 10 Goldy's Locker Room locations where Swarm merchandise and tickets can be purchased, visit mnswarm.com

In 2014, the Swarm will be celebrating their 10th season of professional box lacrosse in the NLL and will kickoff the regular season on the road against the defending NLL champion Rochester Knighthawks at 6:30 p.m. CT Saturday, Dec. 28.

Minnesota will make its home debut at The Hive celebrating Native American Heritage Day Sunday, Jan. 19 during a 2 p.m. matchup against the Philadelphia Wings at Xcel Energy Center.

Swarm fans looking to lock up 2014 Season Tickets can take advantage of a Buy 2, Get 2 at 25% offer. By purchasing two season tickets at full price, fans can add an additional two tickets for 25% off. Call 1-888-667-9276 or visit www.mnswarm.com for purchasing information.

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