Memphis Express Announces Inaugural TV Deal and Broadcast Team
Memphis, Tenn. - As the Alliance of American Football's inaugural season opens, The Memphis Express announced Nexstar Media Group's WLMT (CW30), WATN (Local 24), and LocalMemphis.com as their official media partners. The agreement makes CW30 the official broadcast partner of the Memphis Express.
"In crafting this deal we were looking to create a reliable home that offers our fans comfort and familiarity," said Kosha Irby, Memphis Express team president. "We're going to rely on Nexstar to help us grow our regional footprint and enhance our exposure with their proven ability to broadcast a quality product."
The agreement includes the live broadcast of three regular season games:
Saturday, March 16: at Salt Lake, 3 pm
Saturday, March 30: vs. Orlando, 1 pm
Saturday, April 6: at San Antonio, 3 pm
In addition to broadcasting the games, the deal includes a weekly feature, extensive coverage via digital and web, a 30-minute pregame show, and the ability to develop digital series and ancillary programming.
"We have established CW30 as Memphis' Local Sports Station," said Joe Denk, vice president and general manager of WATN and WLMT. "The Memphis Express provides live, local professional sports content that is sure to serve viewer interests in the Memphis market."
The team covering Memphis Express football includes Local Memphis weekend sports anchor Jessica Benson and sports director Doc Holliday.
Benson previously served as the sports director at KNDU-TV in the Tri-Cities, Washington. She also contributed regularly to SWX, a regional sports network covering the Pacific Northwest's Inland Empire. A Summa Cum Laude graduate from the University of Southern California with a degree in Broadcast and Digital Journalism, she worked with ESPN's SportsNation, NBC's production of the 2012 Olympic Games in London, the Rose Bowl, the 2014 BCS National Championship Game and NBC Nightly News.
Holliday, a native son of Memphis, joined the Local 24 team in June 2011. After graduating from Fairley High School, he attended the University of Memphis where he began a football career that took him to the NFL and CFL, playing for the St. Louis Rams and Hamilton Tiger-Cats, respectively.
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